Goldilocks principle

We all know the story of Goldilocks right?

Goldlocks and the three bears? The principle is comes out of this story. A young girl named ‘Goldilocks’ wanders into the house of the three bears and finds three bowls of porridge. She tastes them all and finds that the one on the left is far too hot. The one on the right is just too cold. The one in the middle however…

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Using nostalgia in direct response

The creative brief: Craft and send a direct mail pack to donors about our new capital campaign and inspire them to give to help us get closer to our goal. Easy peasy, right?

Except… sometimes (ie: almost all of the time), your capital campaign case for support isn’t targeted or designed for your average annual donors. The question becomes, how can you make it relevant and compelling for those donors too?

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"Dale's" mail (pt 4): everything else...

In this final part of a 4 part series, we dive deep into these “extra” pieces you sometimes find in mail packs. Inserts, lift notes, buckslips, etc. These pieces can either solidify getting that gift or maybe make your donor run screaming away. (Maybe that’s a little over the top…). Let’s see what Dale got from some of her charities in today’s post.

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