This is a case study from Friends of Indy Animals on 15 tips you can use for your next newsletter appeal…
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Taking a moment to honour 25 things I have learned after 25 years of working in the sector…
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Three more reflections from this year that really focus on creative storytelling.
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Some quick suggestions and thoughts about your year end emails!
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A case study about a recent mail pack we worked on for the STEGH Foundation and filled with 26 ideas, tip and tricks you can steal for your next appeal to make it more effective!
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In this final part of a 4 part series, we dive deep into these “extra” pieces you sometimes find in mail packs. Inserts, lift notes, buckslips, etc. These pieces can either solidify getting that gift or maybe make your donor run screaming away. (Maybe that’s a little over the top…). Let’s see what Dale got from some of her charities in today’s post.
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This week, we take a closer look at the often misunderstood and appreciated “Reply Form.” Get this part wrong and you can kiss a potential gift goodbye. It’s that important. We will share somethings you can consider to make yours better and more effective!
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Today we wade into the stuff inside the envelope. Starting with the appeal letter. What did we notice and how can we make it better? This post will take a closer look.
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2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.
I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…
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I can't believe it's been a month since we hosted the first ever Individual Giving Summit (#IGSummit). The broadcast went around the world and we had fundraisers from every corner of the planet who care about, nerd out about and obsess about individual giving and direct response show up and participate. ANYHOO... I wanted to share something really awesome.
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I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine.
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Does your organization send newsletters to your donors? A great #donorlove newsletter should do three things…
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Recently, Julie Edwards, Executive Director at The Humane Society of Northeast Georgia, asked us to do a #donorlove audit of her newsletter. These audits can be useful since they are specific to your program, your appeal, your newsletter, whatever it might be…
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It’s the most wonderful time of the year…In theory.Would your donor feel that way? Mary Cahalane (Hands-On Fundraising) and I sat down to give you a tried and tested YEAR END checklist you can use as you sit down to craft the most meaningful appeal of the year…
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