"Branding won't let us..."

"Branding won't let us..."

Four words that continually stop or slow:
• progress to higher giving
• emotional conversations with donors
• deeper connectivity to your mission and
• space for donors to be a part of your story.

"Our brand" has been the professional bubble wrap that marketers, branding experts and bosses have wrapped themselves in to not appear vulnerable or emotional.

Your donors don't give a fig newton about your brand. They want to hear your incredible and moving stories, they want to know what problem they can help fix and they want to help you 'win'.

Time to stop letting your fears of being judged and your professional vanity get in the way.