It started with the 7 easy #donorlove principles we use to guide us in our work. You make your donor the hero. You share amazing and inspiring stories. You connect to your donors emotions and values…
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What is “good” writing? I’m sharing the 6 things that circle (and circle and circle) through my head each and every time I write, and edit, fundraising copy. “All fundraising copy should sound like someone talking.” – George Smith…
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I shudder when people call us consultants – the word has been dirtied by many of them. Excessive billings, talking down to, ignoring, egotism, over use of buzz words… I kind of dry heave when I hear about some relationships my colleagues have with their charitable clients. Bullying, lack of respect…
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Holy Beep!Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place…
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