Taking a breath here to revisit some of the basic principles of fundraising, direct response and direct marketing. These things appeal regardless of channel.
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I admit my first post was a little simplistic but more importantly I think I missed the mark in my rant. As a result, it became part of a little virtual dust up between marketers and fundraisers. You can read Gail’s post and then Kivi’s if you want to follow along. (Bonus marks to Kivi for one of the best blog headers I have seen in some time!)
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noun: marketing: the action or business of promoting and selling products or services, including market research and advertising…
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Last week, I stood in my kitchen sorting through the empty containers, dirty sock (singular), torn pieces of paper and other various pieces of riffraff that sat in my daughters school back pack. I came across a form from her class…
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This is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or have designed..
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This morning I read over the latest Ahern in my inbox while my coffee brewed and of course, my brain starts spinning. His newsletter talks about how you! too! can make your crappy 12 page newsletter written by marketing and communications that goes on and on about how awesome you are, an actual donor love piece…
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