Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • TOP 10 list of design mistakes I see in direct response over and over again

    I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

  • It’s only a check box!

    If you’ve seen me speak, you’ve heard me talk about “Ask for one thing”. I learned a lifetime ago that, in testing, the more you ask for, or the more check boxes you have on your reply form, the less likely you’ll get a positive result. Analysis paralysis. The choice paradox. It’s an actual thing.…

  • A #donorlove newsletter makeover

    Does your organization send newsletters to your donors? A great #donorlove newsletter should do three things. 1. Report back on the impact of donor gifts.2. Show a ton of gratitude for those gifts.3. Ask for further support. Doing these 3 things can raise a lot of money. Even more than a one off appeal. And…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don’t get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred. AOG is a true partner in our development program helping Food Banks Canada connect more meaningfully with their donors and helping our donors understand the impact of their giving.

    Tania Little, CFRE Director, Development and Partnerships, Food Banks Canada
  • The Canadian Women’s Foundation have been thrilled to work with the extraordinary team at Agents of Good to launch our new website on time, on budget and with great success. They exceeded our expectations and have now become an important strategic partner for our many other marketing and fundraising efforts. The agents excel at listening, creative conceptualization, project management and championing the donor in every solution. And they do it all with a sense of humour that is contagious.

  • Agents of Good are really the “Agents of Awesome”. They’re straight shooting and quickly lock on to the right way to connect with donors. They genuinely care about your donors as much as you do. There’s no fluff here, just pure talent — that gets results. All this, and they’re a pleasure to work with.

  • The “Agents” are innovative and love to challenge what a typical Direct Marketing program should look like. Their think outside the box approach has worked well for all our programs. Whether it is online, direct mail or launching a campaign in our ON Nature magazine, or their “URG” (hire them to find out what that is!) – they always know how to keep campaigns fresh, exciting and engaging for the donors.

    The Agents of Good are not your run of the mill agency; their campaigns are put together for YOUR donor – not someone else’s – and our positive campaign results show this.

  • Working with the Agents has been a wonderful experience. Their fresh perspective brought new life to our direct mail program and helped open the door to new conversations with donors and with our team. Agents of Good helped us achieve our goals.

    Marnie Helmy, CFRE Manager of Advancement, Hillfield Strathallan College
  • The Agents of Good are rigorous, creative, strategic and fun to work with. Jen’s energy and John’s insights are bar none. David, who I first worked with over a decade ago, endures as one of the most important visionaries in the fundraising world. The other Agents that they pull in for special assignments, Gwen and Ross in particular, provide oodles of experience and know-how. The day that they walked into our offices was one of the best days of my life.