A collage of four images promoting conservation and protecting endangered species. The top left features a nature scene with trees, birds, butterflies, and a river, with text encouraging to protect shared habitats. The top right shows a colorful heart with hands hugging, promoting kindness and gratitude, with a red logo of Casey House. The bottom left depicts an orca whale and a ship with factory emissions, with a person holding a sign saying "Save the whales!" The bottom right shows a landscape with a dinosaur, trees, a river, and a person holding a sign saying "Save the whales!"

Looking for a fundraising partner? So are we.

You’re the expert in your donors. We’re the experts in creative, donor-centric fundraising that gets results.

Let’s put our heads together to raise more money — through any channel, for any good cause.

Connect with Us

You're already an Agent of Good. Let's make it official.

Free emails for fundraisers who think deeply about their work. Get practical fundraising ideas, real campaign breakdowns, and donor psychology deep-dives.

30+ years of experience in:

DIRECT MAIL
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DIGITAL CAMPAIGNS
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LEGACY GIVING
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GRATITUDE REPORTS
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& MORE
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You’re a creative fundraiser who feels like you’ve tried it all.

You’ve tried:

Doing it yourself (...burnout, anyone?)

A

Doing it “the way it’s always been done” (...but wait, why?)

A

Doing it with other fundraising agencies (...but it’s not working?)

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None of these efforts have resulted in what you’re looking for:

A sustainable fundraising system that consistently raises more money while celebrating, inspiring, and motivating donors.

We get it, and our Agents can help.

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Now it’s time to try Agents of Good.

You’re a hardworking, caring person who believes deeply in the work you’re doing. You want to make a bigger impact, even (or especially) if that means trying something new.

In case you didn’t know, good news: You’re already an Agent of Good!

Why not make it official?

  • From full-program fundraising partnerships to speaking engagements to as-needed creative from our talented Agents, we meet you where you are. Whatever you need, it all starts with your donors.

  • We don't show up with a template and disappear. We work alongside you, asking the right questions, sharing the thinking, and building together.

  • Nonprofits of all shapes, sizes, and missions, from scrappy local organizations to global heavyweights. If you care deeply about your donors and want to do right by them, we'll get along just fine.

connect with us
OUR SERVICES

“Their love of keeping things fun has helped Campfire Circle significantly increase our average gift and response rate. In my mind, they’re like the Ghostbusters—when I need advice on giving campaigns, I call The Agents.”


— Caley Bornbaum
Director, Community & Annual Giving

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“The Ghostbusters” of giving campaigns

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"It's been a pleasure working with Agents of Good on several direct mail and donor-focused marketing campaigns. Their no-BS approach to fundraising is refreshing to say the least, and I've already learned so much. I would highly recommend working with the Agents and look forward to increasing our revenue through more of his creative ideas!"

— Kristin Hancock
Executive Director

Finally, a “no-BS approach to fundraising”

Clients say that ↑ about work like this ↓

A brochure for the Casey House Foundation 2025 Gratitude Report featuring hands holding a white sheet with red text and logo; additional printed materials with pink and black text, a photo, signature, and QR code.

Casey House Gratitude Report

Our gratitude report did more than inform donors. It invited them inside, room by room and moment by moment.

see how we drew donors in
Open green brochure featuring information about Ontario Nature, including a bird, photographs of people, and text about leaving a legacy gift for nature conservation.
Open green brochure featuring information about Ontario Nature, including a bird, photographs of people, and text about leaving a legacy gift for nature conservation.

Ontario Nature Legacy Giving

A letter on green background from Indy Animals organization about donation options with a small photo of a woman and a dog at the bottom.
A letter on green background from Indy Animals organization about donation options with a small photo of a woman and a dog at the bottom.

Friends of Indy Animals Annual Giving

View all case studies →
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We’re not for everyone. Are we for you?

Not every fundraising agency is right for every organization, and we’re okay with that. Once you get a feel for how we work, we think you’ll know if you’re one of us.

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Sorry, I can't see the image to describe it.
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We could be amazing partners if you...

Care about building genuine donor relationships for the long haul

Believe the best fundraising feels like a real conversation with a real person

Want a partner who asks hard questions, not just a vendor who executes

Are open to a little creative rule-breaking now and again (always for a good reason!)

Are excited about hanging out with REAL people who get it and who care just as much as you do

SOUND GOOD? THEN LET'S TALK
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“Our gratitude report felt like flipping through a photo album while hearing a beautiful story. Staff love sharing it with clients and donors. We’ve gone through three times the usual print run!”




— Sarah Lyon, CFRE
Director, Philanthropy

Beautiful storytelling

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“The Agents cut through clutter, jargon, and ego to create authentic and meaningful communications. Donor love boosts donor retention and revenue — almost a fringe benefit!”


— Jacqueline Bell
Senior Development Officer, Direct Marketing

Donor retention and revenue

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P.S. We wrote the book on creative, emotive fundraising

When you've spent 30+ years obsessing over what makes donors actually give — what moves them, what loses them, what makes them feel seen and valued — you end up with a few things to say about it.

So Agents co-founder John Lepp wrote them down.

Creative Deviations makes the case for leading with creativity, emotion, and genuine human connection. If you're a fundraiser who believes your donors deserve better than cookie-cutter appeals, this one's for you.

GET THE BOOK
MEET THE AGENTS

For the fundraiser who knows there has to be a better way

You're trying to understand what moves your donors. So are we. Let's figure it out together, starting with a no-pressure conversation.

Here's what to expect from our intro call:

  • A genuine conversation about where you are, where you’ve been, and where you want to go

  • Honest insights about what we what can or can’t do for you

  • What a creative partnership might look like

  • Next steps if you’d like to move forward

Sound good? Let’s talk!

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