Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • founding values image

    Money Follows Value

    This week your Agents of Good are proud to be presenting at the CAGP National Conference in Montreal. The Godfather of Good and I will share everything we know about Your Legacy Love Story. And one of my favourite parts of the session is sharing the most important lesson I ever learned in fundraising, which…

  • Interviews & Conversations

    This week, I’m delighted to be featured on Simon Scriver’s Amazingly Ultimate Fundraising Superstar podcast! Have a listen and I’d love to hear what you think and hear about any of your favourite fundraising conversations.  Listening back, one of the themes that weaves through our chat is how to approach conversations with beneficiaries, program staff…

  • Have You Heard of The 3 Deaths?

    So it goes. I first heard this idea of “the 3 deaths” from my Mum, just after the death of her father. She’d heard it on a podcast, and it stuck with her. I remember her telling me about it during a hike in the woods, and she repeated the sentiment at his graveside ceremony,…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • Wow what an impressive team! Really informative, they know their trade! The Agents provide cutting edge creativity, well thought out recommendations that are current and relative. They set the stage to help us think critically about our charity and how we should move forward strategically. I find the agents extremely bright, well-informed – great presenters. Thank you very much – terrific work. I’m very happy to have them on my team. I have learned and continue to learn from their expertise.

  • The Agents of Good rock and they roll. Not only have I worked with Agents of Good directly at two different agencies, I have been part of the process that selected them to work at those agencies. Having been in fundraising a long time, I know what kinds of contractors I want to work with and which ones I don’t. The Agents are the kinds of folks I am happy to work with because they listen. No, they really listen. They have a tonne of experience and know everything that is going on, which means they can make a lot of suggestions or throw around ideas that challenge us to try new and exciting things. The Agents of Good are a joy to work with at a small shop because they can find ways to help smaller charities do more, thanks to their listening and their experience. I would always recommend them to any organization looking to find cohesion among their direct mail, web, social media and other communication needs.

    Jim Martin
  • I had the pleasure of working with John and the team at Agents of Good on our annual year-end appeal. The guidance and advice we received was invaluable and will improve all our future donor communications, not just this one appeal. John pushed us out of our comfort zone and challenged us to bring not just our appeal but also our relationship with our donors to the next level. He was patient, informative, and enthusiastic to see us succeed. If even half of the care and kindheartedness John showed to us and our appeal makes it to our donors, they are going to be overwhelmed with feelings of affection.

    Joanna Pelizzoni, Fundraising Manager, Histiocytosis Association
  • The Canadian Women’s Foundation have been thrilled to work with the extraordinary team at Agents of Good to launch our new website on time, on budget and with great success. They exceeded our expectations and have now become an important strategic partner for our many other marketing and fundraising efforts. The agents excel at listening, creative conceptualization, project management and championing the donor in every solution. And they do it all with a sense of humour that is contagious.

  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They’re not afraid to offer a contrarian view, yet are a pleasure to work with.

  • John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don’t get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred. AOG is a true partner in our development program helping Food Banks Canada connect more meaningfully with their donors and helping our donors understand the impact of their giving.

    Tania Little, CFRE Director, Development and Partnerships, Food Banks Canada