Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • 10 F*cking Years!

    Readers, there is A LOT I can say about the last 10 years here at the Agents of Good. But most importantly, I want to thank you for being part of this gongshow. Our readers, clients, colleagues, family and friends are the reason we love what we do and nothing we do would be possible…

  • TOP 10 list of design mistakes I see in direct response over and over again

    I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

  • It’s only a check box!

    If you’ve seen me speak, you’ve heard me talk about “Ask for one thing”. I learned a lifetime ago that, in testing, the more you ask for, or the more check boxes you have on your reply form, the less likely you’ll get a positive result. Analysis paralysis. The choice paradox. It’s an actual thing.…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They’re not afraid to offer a contrarian view, yet are a pleasure to work with.

  • What makes working with Agents of Good different from working with anyone else is their approach. They approached our web overhaul projects from the perspective of the user. They continued to ask – what does your audience want to see? How do they want to see it? While many companies might say they are donor-centric, Agents of Good embody that mantra in every word they write, every web page they design and every offer they make. And no one does it with more energy and enthusiasm for your cause than the Agents. I truly feel like they are as committed to our work as we are.

  • Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.

    Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto
  • Working with Agents of Good isn’t about simply handing off a project and being handed back a campaign that doesn’t really speak your organization’s language. Working with Jen Love and John Lepp is about becoming part of their agency and them becoming part of your team – it’s collaborative, there’s room for discussion and everyone brings their expertise to the table to come up with finding unique solutions that put your donors at the centre of your fundraising campaigns. In our case, our 2012 and 2013 annual fund campaigns weren’t about being ‘bleeding edge’ in terms of using the latest digital fundraising technology or design, but rather about starting with the basic elements that were already working for our donors and executing them in a way that was fresh and more effective than they had been in the past.

    Christina Attard, Development Director, Roman Catholic Archdiocese of Regina
  • The “Agents” are innovative and love to challenge what a typical Direct Marketing program should look like. Their think outside the box approach has worked well for all our programs. Whether it is online, direct mail or launching a campaign in our ON Nature magazine, or their “URG” (hire them to find out what that is!) – they always know how to keep campaigns fresh, exciting and engaging for the donors.

    The Agents of Good are not your run of the mill agency; their campaigns are put together for YOUR donor – not someone else’s – and our positive campaign results show this.

  • The Canadian Women’s Foundation have been thrilled to work with the extraordinary team at Agents of Good to launch our new website on time, on budget and with great success. They exceeded our expectations and have now become an important strategic partner for our many other marketing and fundraising efforts. The agents excel at listening, creative conceptualization, project management and championing the donor in every solution. And they do it all with a sense of humour that is contagious.