"Branding won't let us..."

“Branding won’t let us…” Ugh. Need I say more? Apparently I do…

Branding, Direct Mail, John LeppYour NameFebruary 25, 2024Branding, charityComment

"Dale's" mail (pt 4): everything else...

In this final part of a 4 part series, we dive deep into these “extra” pieces you sometimes find in mail packs. Inserts, lift notes, buckslips, etc. These pieces can either solidify getting that gift or maybe make your donor run screaming away. (Maybe that’s a little over the top…). Let’s see what Dale got from some of her charities in today’s post.

#donorlove, Branding, Case Study, Direct Mail, Fun, Graphic Design, John Lepp, Opinion, WritingYour NameApril 18, 2021Comment

TOP 10 list of design mistakes I see in direct response over and over again

I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine.

#donorlove, Branding, Direct Mail, Graphic Design, John Lepp, OpinionAndrea HopkinsSeptember 9, 2019 Comment

The envelope matters...

I find it interesting that when we are asked to look at someone’s direct mail, all they tend to send us is the letter. “Where’s the envelope? ” I ask. Silence. There are two different types of envelopes…

Branding, Direct Mail, Graphic Design, John Lepp, Opinion, WritingAndrea HopkinsSeptember 29, 2017 Comments

The 7 principles of #donorlove

You can call it #donorlove, you can call it donor-centred, you can call it whatever you want. But Jen and I have discovered, as we travel around and speak with our fundraising friends, that very few of you (or them) are following these 7 very easy—but not simple..

Branding, Direct Mail, Fun, Graphic Design, John Lepp, Opinion, Top 10, WritingAndrea HopkinsJuly 4, 2016 Comments

The Problem With Marketing

noun: marketing: the action or business of promoting and selling products or services, including market research and advertising…

Awareness, Branding, Direct Mail, John Lepp, Opinion, Social Media, WritingAndrea HopkinsOctober 29, 2014 Comments

How to: Newsletters 101

This post could also be referred to as “The Empire Strikes Back”... but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let's use a story that many, many people of all walks are familiar with…

Branding, Direct Mail, Graphic Design, John Lepp, Star Wars Fundraising, Top 10, WritingAndrea HopkinsJanuary 18, 2014 Comments

Opt-In/Opt-Out

This past Friday, April 6th, 2012, CBC marketplace ran an episode called The Busted Edition. You can see it here in its entirety.In this episode, CBC turned its attention to World Vision Canada and how they recently notified their donors that their monthly gift will be upgraded from $35/month to $39/month due to increased costs, inflation, etc…

Branding, Case Study, John Lepp, Opinion, Social MediaAndrea HopkinsApril 9, 2012 Comments

The 10 pillars of great relations between charities and consultants

I shudder when people call us consultants – the word has been dirtied by many of them. Excessive billings, talking down to, ignoring, egotism, over use of buzz words… I kind of dry heave when I hear about some relationships my colleagues have with their charitable clients. Bullying, lack of respect…

Branding, Direct Mail, Fun, Graphic Design, Jen Love, John Lepp, Opinion, Social Media, WritingAndrea HopkinsOctober 19, 2011 Comments

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