This is a case study from Friends of Indy Animals on 15 tips you can use for your next newsletter appeal…

#donorlove, Case Study, Direct Mail, Graphic Design, John Lepp, WritingYour NameFebruary 25, 2024#directmail, #donorlove, newsletterComment

Creative rule breaking for direct response nerds like you

Last week, I was in San Diego, presenting for my 6th? 7th? time at the Nonprofit Storytelling conference. A conference I have referred to as my favourite since my first. My session was about "Creative rule breaking for direct mail nerds"…

Direct Mail, Fun, Graphic Design, John Lepp, WritingYour NameNovember 20, 2023#sofii, #directmail, #historyComment

Some mailbox inspiration

Full disclosure - the below example comes from a former coaching client of mine. Broadmead Care. I am a donor and received this example from them. I instantly appreciated this pack and it’s always delightful to see fundraisers spreading their creative wings…

Case Study, Direct Mail, Graphic Design, WritingYour NameSeptember 13, 2023#directmail, fundraising, directresponseComment

25 things I've learned in 25 years

Taking a moment to honour 25 things I have learned after 25 years of working in the sector…

#donorlove, Direct Mail, John LeppYour NameAugust 10, 2022#directmarketing, #directmail Comments

Using nostalgia in direct response

The creative brief: Craft and send a direct mail pack to donors about our new capital campaign and inspire them to give to help us get closer to our goal. Easy peasy, right?

Except… sometimes (ie: almost all of the time), your capital campaign case for support isn’t targeted or designed for your average annual donors. The question becomes, how can you make it relevant and compelling for those donors too?

Case Study, Direct Mail, Fun, Graphic Design, John LeppYour NameJune 1, 2022#directmail, #busytown, #creativeComment

12 reflections and shares from ’21 - part 1

Could it be? A blog post?
Yes, tis the season for a bit of reflection and sharing of 12 things that have been occupying our brains through 2021. Has it been a bit crazy for you too?

Back to direct marketing basics

Taking a breath here to revisit some of the basic principles of fundraising, direct response and direct marketing. These things appeal regardless of channel.

Awareness, Direct MailYour NameAugust 3, 2021#directmail, #directmarketing, #fundraising Comment

26 direct mail ideas you can steal from one pack

A case study about a recent mail pack we worked on for the STEGH Foundation and filled with 26 ideas, tip and tricks you can steal for your next appeal to make it more effective!

"Dale's" mail

We took some time to look through “Dale’s” mailbox. What did we find and what can we learn about the current state of direct mail? This post will look just at the outer envelope.

Direct Mail, Fun, Graphic Design, John LeppYour NameMarch 29, 2021#directmail, #design, #creative, #envelopes Comments

A Covid success story and its six key takeaways!

2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.

I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…

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