Dale's Mail: 2023 Edition part 1

For long time readers, you know who I am talking about when I talked about "Dale".

Dale is my mother in law. She is also your donor. She's everyone's donor. She gives one off cash gifts about 30 - 40 times over the year and she is a monthly donor to about 5-10 others. When I think of donors, I think of her.

So - I take particular delight when she passes me all of the direct mail that she gets. It's like Christmas for fundraising nerds. And she DOES get a lot. During November, she can get about 30 - 40 packs a week here in Canada. If she's THAT donor in the USA that can be almost 30 - 40 packs a day. 

I realized that I have a FULL year of her mail. EVERYTHING. From January 2022 til the present. And I've decided once again to look through it all. I'm talking about 350+ mail packs. I did this a couple years ago (you can read about that on our blog if you want) but this year, since it is now 2023, I decided to do some TikTok's about it instead. 

Here are the first three. You can watch the rest on TikTok yourself or I will post the others in the days to come!

Thanks for reading through today!

Agent John, over and out.

PS: Some last bit of exciting news to share! In the days to come - if you are a new subscriber here (anytime in the last 6 months) - I have finally followed some of my own advice and have implemented a email welcome series. Thank you to Alex Fearon for helping us with these!