12 reflections and shares from ’21 - part 2

Three more reflections from this year that really focus on creative storytelling.

#donorlove, Case Study, Direct Mail, Fun, Graphic Design, John Lepp, WritingYour NameDecember 1, 2021#design, #ilustration, #Agentsofgood, #fundraisingComment

Effective year end emails

Some quick suggestions and thoughts about your year end emails!

#donorlove, Direct Mail, John Lepp, WritingYour NameNovember 19, 2021#directmarketing, #design, #fundraisingComment

12 reflections and shares from ’21 - part 1

Could it be? A blog post?
Yes, tis the season for a bit of reflection and sharing of 12 things that have been occupying our brains through 2021. Has it been a bit crazy for you too?

Back to direct marketing basics

Taking a breath here to revisit some of the basic principles of fundraising, direct response and direct marketing. These things appeal regardless of channel.

Awareness, Direct MailYour NameAugust 3, 2021#directmail, #directmarketing, #fundraising Comment

"Dale's" mail (pt 2): the letters

Today we wade into the stuff inside the envelope. Starting with the appeal letter. What did we notice and how can we make it better? This post will take a closer look.

A Covid success story and its six key takeaways!

2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.

I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…

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