AOG RESOURCES

Fundraising insights & tools you can use.

Everything we know about fundraising, we're happy to share. Browse our free resources, pick up a copy of Creative Deviations, catch up on the blog, or visit the shop. It's all here.

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Helpful fundraising tools, yours for the taking.

These easily accessible guides will help you raise more money and build better relationships with your donors. We want you to succeed whether you work with us or not.

Free resources

Download a free resource
A tablet displaying the cover of a book titled 'Creative Deviations' by John Lepp, with a background of a forest scene. Next to the tablet, there's a piece of graph paper taped to the background with the words 'Creative Deviations' handwritten on it.

The book for fundraisers who push the envelope.

John Lepp's Creative Deviations is a love letter to all of you fundraisers who aren’t afraid to be creative, use emotion, and break a few rules along the way.

Creative Deviations

Get the book
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Straight talk about fundraising, donors, and more.

Dive into the archives, appeals and analysis from the Agents on what's working, what isn't, and how to do right by the donors who make your mission possible.

AOG Blog

Read our blog
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Become a more confident fundraiser (starting at just $9).

Training videos, field guides, direct mail clinics, design resources — all the practical resources the Agents have spent decades developing. Grab something and make it yours.

AOG Online Shop

Visit the AOG shop