2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.
I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…
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