What we think, what we’ve learned, tried & more …
I can't believe it's been a month since we hosted the first ever Individual Giving Summit (#IGSummit). The broadcast went around the world and we had fundraisers from every corner of the planet who care about, nerd out about and obsess about individual giving and direct response show up and participate. ANYHOO... I wanted to share something really awesome.
Read MoreIf you’ve seen me speak, you’ve heard me talk about “Ask for one thing”. I learned a lifetime ago that, in testing, the more you ask for, or the more check boxes you have on your reply form, the less likely you’ll get a positive result…
Read MoreWelcome to the latest instalment of our "Star Wars" themed 101 series!
To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser Green and David Love.
Read MoreThe traditional donor pyramid. We find it presented at sessions and read about it on blogs. And it’s broken. It doesn’t work anymore. It forces organizations to focus on one thing…
Read More
