Posts in Secret Agent report

THE RANT OF THE WHINY DONOR

Those of you who are on twitter may have heard of “@thewhinydonor“… If you haven’t – I suggest you follow her – she is your donor. Her insights to your asks, activity, automation, lack of gratitude, etc will give you a look into how some of your donors might feel when they get something from you…

Case Study, Direct Mail, Opinion, Secret Agent reportAndrea HopkinsDecember 14, 2014 Comments

E is for Empathy

Last week, I stood in my kitchen sorting through the empty containers, dirty sock (singular), torn pieces of paper and other various pieces of riffraff that sat in my daughters school back pack. I came across a form from her class…

Awareness, Case Study, John Lepp, Opinion, Secret Agent reportAndrea HopkinsApril 1, 2014 Comments

How to: Direct Mail Thanks 101

In our last post, we presented a case study on a direct mail pack with a story many of us hold near and dear to our hearts. The story doesn’t end when your pack hits mailboxes. You still have some work to do – writing a passionate and personal thank you letter…

Case Study, Direct Mail, Fun, John Lepp, Opinion, Secret Agent report, Star Wars Fundraising, WritingAndrea HopkinsAugust 9, 2013 Comments

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