E is for Empathy

Last week, I stood in my kitchen sorting through the empty containers, dirty sock (singular), torn pieces of paper and other various pieces of riffraff that sat in my daughters school back pack. I came across a form from her class…

Awareness, Case Study, John Lepp, Opinion, Secret Agent reportAndrea HopkinsApril 1, 2014 Comments

The "love" pyramid

The traditional donor pyramid. We find it presented at sessions and read about it on blogs. And it’s broken. It doesn’t work anymore. It forces organizations to focus on one thing…

Bequests, Direct Mail, Fun, John Lepp, Opinion, WritingAndrea HopkinsOctober 10, 2013 Comments

How to: Direct Mail Thanks 101

In our last post, we presented a case study on a direct mail pack with a story many of us hold near and dear to our hearts. The story doesn’t end when your pack hits mailboxes. You still have some work to do – writing a passionate and personal thank you letter…

Case Study: 50 things (at least!) not to do in your direct mail appeal

This is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or have designed..

Awareness, Case Study, Direct Mail, Graphic Design, John Lepp, Opinion, Top 10, WritingAndrea HopkinsMarch 20, 2013 Comments

Opt-In/Opt-Out

This past Friday, April 6th, 2012, CBC marketplace ran an episode called The Busted Edition. You can see it here in its entirety.In this episode, CBC turned its attention to World Vision Canada and how they recently notified their donors that their monthly gift will be upgraded from $35/month to $39/month due to increased costs, inflation, etc…

Branding, Case Study, John Lepp, Opinion, Social MediaAndrea HopkinsApril 9, 2012 Comments

The 10 pillars of great relations between charities and consultants

I shudder when people call us consultants – the word has been dirtied by many of them. Excessive billings, talking down to, ignoring, egotism, over use of buzz words… I kind of dry heave when I hear about some relationships my colleagues have with their charitable clients. Bullying, lack of respect…

Branding, Direct Mail, Fun, Graphic Design, Jen Love, John Lepp, Opinion, Social Media, WritingAndrea HopkinsOctober 19, 2011 Comments

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