A question that we get asked all the time is, “How do you get a (non-traditional) report like this approved by people who are comfortable with traditional approaches, strategies and executions?”
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I find it interesting that when we are asked to look at someone’s direct mail, all they tend to send us is the letter. “Where’s the envelope? ” I ask. Silence. There are two different types of envelopes…
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You can call it #donorlove, you can call it donor-centred, you can call it whatever you want. But Jen and I have discovered, as we travel around and speak with our fundraising friends, that very few of you (or them) are following these 7 very easy—but not simple..
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Welcome to the latest instalment of our "Star Wars" themed 101 series!
To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser Green and David Love.
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This post could also be referred to as “The Empire Strikes Back”... but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let's use a story that many, many people of all walks are familiar with…
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You would have to be living in a cave, or maybe Dagobah right now to not know that YODA is HOT right now. Like, light sabre HOT!First, just over a week ago, a spirited little fellow named @fundraisingyoda showed up on our twitter door step with his inspired and fun thoughts about fundraising…
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This is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or have designed..
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I shudder when people call us consultants – the word has been dirtied by many of them. Excessive billings, talking down to, ignoring, egotism, over use of buzz words… I kind of dry heave when I hear about some relationships my colleagues have with their charitable clients. Bullying, lack of respect…
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Holy Beep!Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place…
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