What we think, what we’ve learned, tried & more …
I first heard this idea of “the 3 deaths” from my Mum, just after the death of her father. She’d heard it on a podcast, and it stuck with her. I remember her telling me about it during a hike in the woods, and she repeated the sentiment at his graveside ceremony, surrounded by our extended family…
Read MoreRecently, Julie Edwards, Executive Director at The Humane Society of Northeast Georgia, asked us to do a #donorlove audit of her newsletter. These audits can be useful since they are specific to your program, your appeal, your newsletter, whatever it might be…
Read MoreA question that we get asked all the time is, “How do you get a (non-traditional) report like this approved by people who are comfortable with traditional approaches, strategies and executions?”
Read MoreYou can call it #donorlove, you can call it donor-centred, you can call it whatever you want. But Jen and I have discovered, as we travel around and speak with our fundraising friends, that very few of you (or them) are following these 7 very easy—but not simple..
Read MoreThis post could also be referred to as “The Empire Strikes Back”... but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let's use a story that many, many people of all walks are familiar with…
Read MoreYou would have to be living in a cave, or maybe Dagobah right now to not know that YODA is HOT right now. Like, light sabre HOT!First, just over a week ago, a spirited little fellow named @fundraisingyoda showed up on our twitter door step with his inspired and fun thoughts about fundraising…
Read MoreThis is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or have designed..
Read MoreHoly Beep!Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place…
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