Welcome to the latest instalment of our “Star Wars” themed 101 series! To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser…
DetailsThis post could also be referred to as “The Empire Strikes Back”… but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let’s use a story that many, many people of all walks are familiar…
DetailsIn our last post, we presented a case study on a direct mail pack with a story many of us hold near and dear to our hearts. The story doesn’t end when your pack hits mailboxes. You still have some work to do – writing a passionate and personal thank you letter. Once more, Rory…
DetailsYou would have to be living in a cave, or maybe Dagobah right now to not know that YODA is HOT right now. Like, light sabre HOT! First, just over a week ago, a spirited little fellow named @fundraisingyoda showed up on our twitter door step with his inspired and fun thoughts about fundraising and…
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