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Star Wars Series

Mar122014

How to: Legacies 101

Welcome to the latest instalment of our “Star Wars” themed 101 series! To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser…

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Bequests, Case Study, David Love, Direct Mail, Fun, Graphic Design, John Lepp, Star Wars Fundraising, WritingBy John LeppMarch 12, 201412 Comments
Jan182014

How to: Newsletters 101

This post could also be referred to as “The Empire Strikes Back”… but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let’s use a story that many, many people of all walks are familiar…

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Branding, Direct Mail, Graphic Design, John Lepp, Star Wars Fundraising, Top 10, WritingBy John LeppJanuary 18, 201421 Comments
Aug92013

How to: Direct Mail Thanks 101

In our last post, we presented a case study on a direct mail pack with a story many of us hold near and dear to our hearts.  The story doesn’t end when your pack hits mailboxes. You still have some work to do – writing a passionate and personal thank you letter.  Once more, Rory…

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Case Study, Direct Mail, Fun, John Lepp, Opinion, Secret Agent report, Star Wars Fundraising, WritingBy John LeppAugust 9, 201311 Comments
Aug62013

How to: Direct Mail 101

You would have to be living in a cave, or maybe Dagobah right now to not know that YODA is HOT right now. Like, light sabre HOT! First, just over a week ago, a spirited little fellow named @fundraisingyoda showed up on our twitter door step with his inspired and fun thoughts about fundraising and…

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Case Study, Direct Mail, Fun, Graphic Design, John Lepp, Star Wars Fundraising, Top 10, WritingBy John LeppAugust 6, 201332 Comments



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  • Agents of Good indeed! John and the team certainly brought good things to Quest Nature Tours. We needed a ‘refreshing’ of our look and feel to appeal to an established market and Agents of Good succeeded in spades. The greatest compliment is that no-one told us “why is your brochure different this year?”, they just told us “your brochure looks fantastic and I want to book a tour!”. I would like to thank the team for their great attention to detail and their inventive approach to communications. In a world full of messages, Agents of Good made ours come through clearly, effectively and beautifully.

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