Camp Ooch
Spring Appeal
Camp Ooch is a camp for kids and families affected by childhood cancer. We started working with them on their direct response program is only a few years old and has seen phenomenal growth. Our packs share a variety of voices from around the organization, and creatively we almost always include a blend of photographs and illustrations. This particular pack shared the story of Jada and her journey.
As part of this campaign development, together we realized that this organization had a tremendous growth opportunity in a mid-level giving program, so we created this special Jada storybook as a keepsake, and revised the response form to ask for higher level gifts. The whole campaign exceeded all targets and expectations, including a donor who ran a small publishing house and asked for permission to reprint the Jada storybook as part of a children’s book collection!