RFP RIP

It seemed timely to dig out a post that I originally wrote eight years ago – since nothing has really changed. I’m talking about the outdated and ridiculous process of the Request For Proposal (RFP). (Heads up: sarcasm alert) I know. Charities need to make sure they are spending their hard raised donations in a fiscally…

The Love Revolution

I’m back from five days in Dublin. And my head is filled with some thoughtfulness and wisdom from the best brains our sector offers. Beate Sorum, Rory Green, Tom Ahern, Ken Burnett, Jen Love, Simone Joyaux, Damian O’Broin, Mark Phillips, Simon Scriver… One idea that is sticking is the concept of a sector-wide revolution. A…

Mother’s Day

Show and tell. We were asked by Habitat for Humanity Waterloo Region to come up with a gratitude video for their donors just in time for Mother’s Day. Our goal was to create a short video featuring some of the real moms and kids that have been helped by donors in the past few years. Thanks…

JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

A better donor

Most charities make a classic marketing error. That error is focusing only on “selling” your cause. Donors don’t give to your charity because you convinced them to. They give to see their values put into action. They give because it makes them a better person. They give to feel better about themselves. Most charities (both…