Posts in John Lepp
Using nostalgia in direct response

The creative brief: Craft and send a direct mail pack to donors about our new capital campaign and inspire them to give to help us get closer to our goal. Easy peasy, right?

Except… sometimes (ie: almost all of the time), your capital campaign case for support isn’t targeted or designed for your average annual donors. The question becomes, how can you make it relevant and compelling for those donors too?

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"Dale's" mail (pt 4): everything else...

In this final part of a 4 part series, we dive deep into these “extra” pieces you sometimes find in mail packs. Inserts, lift notes, buckslips, etc. These pieces can either solidify getting that gift or maybe make your donor run screaming away. (Maybe that’s a little over the top…). Let’s see what Dale got from some of her charities in today’s post.

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A Covid success story and its six key takeaways!

2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.

I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…

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