Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

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From Our Blog
  • #DonorLove: A Perfect Imperfection

    Have you heard the story of the boy and the starfish? One morning, an old man takes his daily walk by the ocean to discover that the tide has washed thousands of starfish up on the beach. Ahead, he sees a child, who picks something up and throws it in the water. Again. And again.…

  • Close to me

    If you are reading this blog, it’s likely you are particularly into direct marketing or direct response. Direct response in fundraising means any channel or space where you are directly appealing to another human to take action. Usually, that means giving a gift. But here’s the thing. Direct response works better the closer you can…

  • Kids and Giving: The Next Generation

    Earlier this week, I sat down with the lovely and talented Tenille Bonoguore to talk about kids and giving. Tenille is the CBC-KW parenting columnist and was working on a story for the December 2, 2016 Sounds of the Season broadcast. And just before that, I was delighted to join my son’s grade 6 class for…

Our Recent Work
  • Redwood Gratitude Report 2015

    In 2015, we decided to continue the visual theme we started in The Redwood 2014 Gratitude Report. We wanted to tell three stories of three women who were helped or were in the process of being helped by The Redwood, and ultimately, by their donors. You can download and read the whole gratitude report here.

  • Redwood Gratitude Report 2014

    This is the Gratitude Report we produced for The Redwood and their donors. Conceptually, we wanted to share Ana’s story in her own words and honour her story though photography. You can read the whole report on our blog.

  • mynaturecanada.ca

    In 2014 we created a campaign for Nature Canada called mynaturecanada. The purpose of the campaign was to find a new generation of nature lover that could be stewarded into becoming a donor.

People Say the Nicest Things
  • I first brought the Agents of Good on board to write and design a new acquisition direct mail package. This package performed extremely well for Second Harvest, and has since become our control package for all subsequent acquisition mailings. The Agents of Good are now our chief strategic advisors, designers, and copywriters for our integrated direct response program, and their work consistently performs at a high level, both in terms of response rate and revenue raised. The Agents consistently challenge the development team to push our boundaries, test our theories, and confront our preconceived notions about what donors want. On the digital front, the Agents have redesigned our website and are working with Second Harvest to integrate direct mail, email and online channels to create a fully integrated direct response program. I highly recommend the John and Jen (and team) for any organization looking to improve its individual giving program and think more strategically about donor-centered fundraising.

    Josh Bowman, Development Associate, Second Harvest
  • What makes working with Agents of Good different from working with anyone else is their approach. They approached our web overhaul projects from the perspective of the user. They continued to ask – what does your audience want to see? How do they want to see it? While many companies might say they are donor-centric, Agents of Good embody that mantra in every word they write, every web page they design and every offer they make. And no one does it with more energy and enthusiasm for your cause than the Agents. I truly feel like they are as committed to our work as we are.

  • We love working with the Agents of Good because they take the time to understand what is unique and different about our non-profit, they don’t just sell an off the shelf solution. Jen and John are also great fun to work with, their passion is infectious and a meeting with the Agents is always lively, fun, challenging, and creative.

  • Agents of Good indeed! John and the team certainly brought good things to Quest Nature Tours. We needed a ‘refreshing’ of our look and feel to appeal to an established market and Agents of Good succeeded in spades. The greatest compliment is that no-one told us “why is your brochure different this year?”, they just told us “your brochure looks fantastic and I want to book a tour!”. I would like to thank the team for their great attention to detail and their inventive approach to communications. In a world full of messages, Agents of Good made ours come through clearly, effectively and beautifully.

  • I’ve not met John so my recommendation is limited to three key qualities I can easily see as a ‘remote’ client. First, John is an enthusiast; he has a seemingly endless appetite for what he does. Second, he’s knowledgeable; he knows what he’s doing and what he talks about and isn’t afraid to challenge accepted wisdom. Third, he’s creative; he ‘gets it’ really quick and comes up with neat, practical solutions that work. I’m sure when I finally meet John I’ll spot all sorts of other qualities, but these three seem fairly crucial, from the client side. (Oh, and he’s generous too!).

  • The Canadian Women’s Foundation have been thrilled to work with the extraordinary team at Agents of Good to launch our new website on time, on budget and with great success. They exceeded our expectations and have now become an important strategic partner for our many other marketing and fundraising efforts. The agents excel at listening, creative conceptualization, project management and championing the donor in every solution. And they do it all with a sense of humour that is contagious.