Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

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This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

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From Our Blog
  • Lettuce and Lover’s Fatigue

    Written by Jen, posted by John, based on a hilarious conversation in the airport lounge en route to #AFPFC  Imagine if you had a conversation like this… (John’s edit: Please point out that I’m NOT the “HIM” in this post…) Me: Hey, how’s Jamie? Him: (pause) Uh, Okay, kind of. Not great, really. Me: What’s up? Him:…

  • Creating an Open-Hearted Space for Conversations

    By: Beth Ann Locke and Jen Love Note: this post appeared originally on AFP eWire Canada about starting workplace conversations about equity and diversity. Thank you, AFP for giving us a voice. We are both passionate supporters of our sector and share your commitment to the advancement of fundraisers and the remarkable and important causes…

  • RFP RIP

    It seemed timely to dig out a post that I originally wrote eight years ago – since nothing has really changed. I’m talking about the outdated and ridiculous process of the Request For Proposal (RFP). (Heads up: sarcasm alert) I know. Charities need to make sure they are spending their hard raised donations in a fiscally…

Our Recent Work
  • Redwood Gratitude Report 2015

    In 2015, we decided to continue the visual theme we started in The Redwood 2014 Gratitude Report. We wanted to tell three stories of three women who were helped or were in the process of being helped by The Redwood, and ultimately, by their donors. You can download and read the whole gratitude report here.

  • Redwood Gratitude Report 2014

    This is the Gratitude Report we produced for The Redwood and their donors. Conceptually, we wanted to share Ana’s story in her own words and honour her story though photography. You can read the whole report on our blog.

People Say the Nicest Things
  • We’ve really enjoyed working with Agents of Good on many different projects over the last few years. They listen to our needs and deliver creative, interesting, budget-friendly ideas that blend perfectly with Interval House’s mission and direction. The Agents really took the time to understand who we are as an organization, who our donors and volunteers are, and what direction we’re headed in, and I think this is the reason why the projects we’ve worked on have been so successful. They’re genuinely passionate and enthusiastic fundraisers and are equally dedicated to giving organizations the tools they need to manage projects on their own (helping us keep costs down!).

  • CAMH Foundation hired the Agents to come in and breathe new life in to our symbolic giving program – Gifts of Light. From the get go, their enthusiasm, fresh ideas and commitment to our cause was evident. None more so perhaps than by their constant offering up of ideas – even outside the job at hand – to help better our fundraising efforts. In short, we got the sense they just truly wanted us to succeed and they would do all in their power to help us do just that.

  • Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.

    Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto
  • Agents of Good are really the “Agents of Awesome”. They’re straight shooting and quickly lock on to the right way to connect with donors. They genuinely care about your donors as much as you do. There’s no fluff here, just pure talent — that gets results. All this, and they’re a pleasure to work with.

  • Wow what an impressive team! Really informative, they know their trade! The Agents provide cutting edge creativity, well thought out recommendations that are current and relative. They set the stage to help us think critically about our charity and how we should move forward strategically. I find the agents extremely bright, well-informed – great presenters. Thank you very much – terrific work. I’m very happy to have them on my team. I have learned and continue to learn from their expertise.

  • I first brought the Agents of Good on board to write and design a new acquisition direct mail package. This package performed extremely well for Second Harvest, and has since become our control package for all subsequent acquisition mailings. The Agents of Good are now our chief strategic advisors, designers, and copywriters for our integrated direct response program, and their work consistently performs at a high level, both in terms of response rate and revenue raised. The Agents consistently challenge the development team to push our boundaries, test our theories, and confront our preconceived notions about what donors want. On the digital front, the Agents have redesigned our website and are working with Second Harvest to integrate direct mail, email and online channels to create a fully integrated direct response program. I highly recommend the John and Jen (and team) for any organization looking to improve its individual giving program and think more strategically about donor-centered fundraising.

    Josh Bowman, Development Associate, Second Harvest