Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • #donorlove celebration: New Donor Love (Bungee) Heights from Edinburgh Dog & Cat Home

    It’s the final #donorlove celebration ‘post’ (in partnership with the AH-MAZING Nikki Bell). We’ve been celebrating the delightful ways that fundraisers have been showing appreciation for supporters that go beyond their standard supporter journeys to not only share the love and give big fundraiser kudos, but to spread ideas amongst us to replicate in our own…

  • #donorlove celebration: CLIC Sargent Collette & The Donor Love Calling Card

    We had a flurry of #donorlove submissions come through before it ended, and this week we’re covering the last few examples that squeaked in before the deadline. Today’s example of donor love comes from Collette Brown at CLIC Sargent. Below are a couple of the examples she provided from both her current fundraising role and…

  • #donorlove celebration: The College of Dentistry Know the Donor Love Drill

    The 7th #donorlove celebration, in partnership with Nikki Bell comes from our #donorlove friend, Stacey Schewaga at the College of Dentistry, University of Saskatchewan. (Stacey surely gets extra points for pulling together a #donorlove rendezvous this past summer out on the prairies of Canada!) From Stacey’s submission it’s clear she has delighting supporters at the heart of…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • Not only are all the Agents knowledgeable, creative and friendly, they work with the best interest of both your organization and donors in mind. They understand that cultivation, stewardship and solicitation no longer occurs in silos. Rather, they embrace the complexity of multi-channel fundraising, and work with you to develop a unique, cohesive voice for your direct marketing programs.

  • Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.

    Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto
  • Working with the Agents has been a wonderful experience. Their fresh perspective brought new life to our direct mail program and helped open the door to new conversations with donors and with our team. Agents of Good helped us achieve our goals.

    Marnie Helmy, CFRE Manager of Advancement, Hillfield Strathallan College
  • I first brought the Agents of Good on board to write and design a new acquisition direct mail package. This package performed extremely well for Second Harvest, and has since become our control package for all subsequent acquisition mailings. The Agents of Good are now our chief strategic advisors, designers, and copywriters for our integrated direct response program, and their work consistently performs at a high level, both in terms of response rate and revenue raised. The Agents consistently challenge the development team to push our boundaries, test our theories, and confront our preconceived notions about what donors want. On the digital front, the Agents have redesigned our website and are working with Second Harvest to integrate direct mail, email and online channels to create a fully integrated direct response program. I highly recommend the John and Jen (and team) for any organization looking to improve its individual giving program and think more strategically about donor-centered fundraising.

    Josh Bowman, Development Associate, Second Harvest
  • I first heard about the Agents of Good during a webinar where I listened to John critique a direct mail pack. I remember thinking that it would be pretty intimidating to be on the receiving end of John’s brutally honest DM commentary.  Turns out, getting that kind of feedback is a game-changer.  The Agents cut through clutter, jargon and ego to help create authentic and meaningful communications designed to make donors feel awesome about giving.  (The fact that donorlove boosts donor retention and revenue almost feels like a fringe benefit.) They were flexible in finding a way to work with us that fit our budget and needs.  The Agents are generous with their expertise which helps create better communications and better fundraisers.  It’s a real treat to work with them.

    Jacqueline Bell, Senior Development Officer, Direct Marketing
  • CAMH Foundation hired the Agents to come in and breathe new life in to our symbolic giving program – Gifts of Light. From the get go, their enthusiasm, fresh ideas and commitment to our cause was evident. None more so perhaps than by their constant offering up of ideas – even outside the job at hand – to help better our fundraising efforts. In short, we got the sense they just truly wanted us to succeed and they would do all in their power to help us do just that.