Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

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This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

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From Our Blog
  • Charity Self-Help

    This morning I was reading an article about self-help advice. As it relates to individuals. This life coach had curated what she believed to be the top 10 nuggets of happiness from over 500 books. If you wish, you can read her article here. Hopefully, before you do that, you’ll have a look at mine.…

  • Back to (Summer) School

    Just back from the 2nd (annual?) Summer School in Dublin, organized and curated by the visionary Damian O’Brion. We had a blast presenting #donorlove last year and I would invite you to scroll through the tweet stream (#adfss17) for so many nuggets of information and thinking – it will feel almost like you were there. But…

  • Creating Space to Explore Emotional Intelligence

    Have you ever heard the expression “it’s not about the destination, it’s about the journey?” This quote resonates when I reflect on emotional intelligence because the amazing and mind-expanding thing is that the very act of creating space to explore and consider emotional intelligence in your life and career is practicing emotionally intelligent behaviour! So no…

Our Recent Work
  • Redwood Gratitude Report 2015

    In 2015, we decided to continue the visual theme we started in The Redwood 2014 Gratitude Report. We wanted to tell three stories of three women who were helped or were in the process of being helped by The Redwood, and ultimately, by their donors. You can download and read the whole gratitude report here.

  • Redwood Gratitude Report 2014

    This is the Gratitude Report we produced for The Redwood and their donors. Conceptually, we wanted to share Ana’s story in her own words and honour her story though photography. You can read the whole report on our blog.

People Say the Nicest Things
  • John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don’t get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred. AOG is a true partner in our development program helping Food Banks Canada connect more meaningfully with their donors and helping our donors understand the impact of their giving.

    Tania Little, CFRE Director, Development and Partnerships, Food Banks Canada
  • Agents of Good are really the “Agents of Awesome”. They’re straight shooting and quickly lock on to the right way to connect with donors. They genuinely care about your donors as much as you do. There’s no fluff here, just pure talent — that gets results. All this, and they’re a pleasure to work with.

  • Agents of Good really took the time to understand the nuances of our organization – they got right to the heart of our values, and our vision of a world where all women and children are free from violence. To borrow the words of a Child and Youth Counsellor here at the shelter, “when I read what they wrote, I felt like they could see inside my head!”. While the agents may or may not have real x-ray vision, they must have some sort of superpower that enabled them to really get us – and to do it faster than a speeding bullet!

  • We love working with the Agents of Good because they take the time to understand what is unique and different about our non-profit, they don’t just sell an off the shelf solution. Jen and John are also great fun to work with, their passion is infectious and a meeting with the Agents is always lively, fun, challenging, and creative.

  • I had the pleasure of working with John and the team at Agents of Good on our annual year-end appeal. The guidance and advice we received was invaluable and will improve all our future donor communications, not just this one appeal. John pushed us out of our comfort zone and challenged us to bring not just our appeal but also our relationship with our donors to the next level. He was patient, informative, and enthusiastic to see us succeed. If even half of the care and kindheartedness John showed to us and our appeal makes it to our donors, they are going to be overwhelmed with feelings of affection.

    Joanna Pelizzoni, Fundraising Manager, Histiocytosis Association
  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They’re not afraid to offer a contrarian view, yet are a pleasure to work with.