Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • Ms Rupt Now!

    We’re talking about it. All of it. All things feminism and fundraising. Ms. Rupt Now is a community of women fundraisers who embrace diversity of thought, experience and opinion, disrupt the status quo, move philanthropy forward and lift each other up. This International Women’s Day, we are launching Ms. Rupt Now gatherings for women in…

  • Money follows value

    A special guest post by the Godfather of Good, David Love on one of the most important #donorlove fundamentals.“Money follows Value.” These three simple words express a fundamental principle for those of us who think we are in the fundraising business. It came home to me last week when I learned of the death of…

  • All The Love. All The Feels

      Happy Valentine’s Day, #donorlovers! Your Agents of Good are proud, honoured and humbled to share with you a few of the beautiful donor voices that have made us laugh and made us cry in the last few months. For many of our clients, as part of their holiday campaigns, we send 2 versions of…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • Working with Agents of Good isn’t about simply handing off a project and being handed back a campaign that doesn’t really speak your organization’s language. Working with Jen Love and John Lepp is about becoming part of their agency and them becoming part of your team – it’s collaborative, there’s room for discussion and everyone brings their expertise to the table to come up with finding unique solutions that put your donors at the centre of your fundraising campaigns. In our case, our 2012 and 2013 annual fund campaigns weren’t about being ‘bleeding edge’ in terms of using the latest digital fundraising technology or design, but rather about starting with the basic elements that were already working for our donors and executing them in a way that was fresh and more effective than they had been in the past.

    Christina Attard, Development Director, Roman Catholic Archdiocese of Regina
  • CAMH Foundation hired the Agents to come in and breathe new life in to our symbolic giving program – Gifts of Light. From the get go, their enthusiasm, fresh ideas and commitment to our cause was evident. None more so perhaps than by their constant offering up of ideas – even outside the job at hand – to help better our fundraising efforts. In short, we got the sense they just truly wanted us to succeed and they would do all in their power to help us do just that.

  • I first brought the Agents of Good on board to write and design a new acquisition direct mail package. This package performed extremely well for Second Harvest, and has since become our control package for all subsequent acquisition mailings. The Agents of Good are now our chief strategic advisors, designers, and copywriters for our integrated direct response program, and their work consistently performs at a high level, both in terms of response rate and revenue raised. The Agents consistently challenge the development team to push our boundaries, test our theories, and confront our preconceived notions about what donors want. On the digital front, the Agents have redesigned our website and are working with Second Harvest to integrate direct mail, email and online channels to create a fully integrated direct response program. I highly recommend the John and Jen (and team) for any organization looking to improve its individual giving program and think more strategically about donor-centered fundraising.

    Josh Bowman, Development Associate, Second Harvest
  • We’ve really enjoyed working with Agents of Good on many different projects over the last few years. They listen to our needs and deliver creative, interesting, budget-friendly ideas that blend perfectly with Interval House’s mission and direction. The Agents really took the time to understand who we are as an organization, who our donors and volunteers are, and what direction we’re headed in, and I think this is the reason why the projects we’ve worked on have been so successful. They’re genuinely passionate and enthusiastic fundraisers and are equally dedicated to giving organizations the tools they need to manage projects on their own (helping us keep costs down!).

  • I first heard about the Agents of Good during a webinar where I listened to John critique a direct mail pack. I remember thinking that it would be pretty intimidating to be on the receiving end of John’s brutally honest DM commentary.  Turns out, getting that kind of feedback is a game-changer.  The Agents cut through clutter, jargon and ego to help create authentic and meaningful communications designed to make donors feel awesome about giving.  (The fact that donorlove boosts donor retention and revenue almost feels like a fringe benefit.) They were flexible in finding a way to work with us that fit our budget and needs.  The Agents are generous with their expertise which helps create better communications and better fundraisers.  It’s a real treat to work with them.

    Jacqueline Bell, Senior Development Officer, Direct Marketing
  • I had the pleasure of working with John and the team at Agents of Good on our annual year-end appeal. The guidance and advice we received was invaluable and will improve all our future donor communications, not just this one appeal. John pushed us out of our comfort zone and challenged us to bring not just our appeal but also our relationship with our donors to the next level. He was patient, informative, and enthusiastic to see us succeed. If even half of the care and kindheartedness John showed to us and our appeal makes it to our donors, they are going to be overwhelmed with feelings of affection.

    Joanna Pelizzoni, Fundraising Manager, Histiocytosis Association