Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • Have you heard of Camp Ooch?

    Camp Ooch is one of those magical charities you dream of working with and giving to. It’s a camp in northern Ontario that exclusively services and helps kids with cancer, enjoy camp life. It’s a safe place for them to play, find friends and enjoy the beautiful outdoors. Our spring appeal told the difference the…

  • David and Colina

    There are “annual reports”… I’m sure you are picturing your 12, 16, 20, 24 page, 8.5″ x 11” report filled with copy about your amazing programs and tiny stock shots and photographs of people holding cheques. On the upside, the comms department was thrilled that you adhered to their excessive graphic standards and requests to…

  • #smallshoplove

    It’s no secret that AOG loves small shops. We don’t turn you away due to limited budgets and we quickly embrace those who have passion for our shared work. Small shops rule. Full stop. Jen and I travel all over North American, and even across the pond to share the fantastic work that our small…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • Working with the Agents has been a wonderful experience. Their fresh perspective brought new life to our direct mail program and helped open the door to new conversations with donors and with our team. Agents of Good helped us achieve our goals.

    Marnie Helmy, CFRE Manager of Advancement, Hillfield Strathallan College
  • I love working with the Agents. I get senior support from start to finish, the opportunity to bounce ideas with peers who really know their stuff, and always end up with a great finished product that helps me get results for my clients. What more could you ask for?

  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They’re not afraid to offer a contrarian view, yet are a pleasure to work with.

  • The Agents of Good rock and they roll. Not only have I worked with Agents of Good directly at two different agencies, I have been part of the process that selected them to work at those agencies. Having been in fundraising a long time, I know what kinds of contractors I want to work with and which ones I don’t. The Agents are the kinds of folks I am happy to work with because they listen. No, they really listen. They have a tonne of experience and know everything that is going on, which means they can make a lot of suggestions or throw around ideas that challenge us to try new and exciting things. The Agents of Good are a joy to work with at a small shop because they can find ways to help smaller charities do more, thanks to their listening and their experience. I would always recommend them to any organization looking to find cohesion among their direct mail, web, social media and other communication needs.

    Jim Martin
  • Working with Agents of Good isn’t about simply handing off a project and being handed back a campaign that doesn’t really speak your organization’s language. Working with Jen Love and John Lepp is about becoming part of their agency and them becoming part of your team – it’s collaborative, there’s room for discussion and everyone brings their expertise to the table to come up with finding unique solutions that put your donors at the centre of your fundraising campaigns. In our case, our 2012 and 2013 annual fund campaigns weren’t about being ‘bleeding edge’ in terms of using the latest digital fundraising technology or design, but rather about starting with the basic elements that were already working for our donors and executing them in a way that was fresh and more effective than they had been in the past.

    Christina Attard, Development Director, Roman Catholic Archdiocese of Regina
  • Wow what an impressive team! Really informative, they know their trade! The Agents provide cutting edge creativity, well thought out recommendations that are current and relative. They set the stage to help us think critically about our charity and how we should move forward strategically. I find the agents extremely bright, well-informed – great presenters. Thank you very much – terrific work. I’m very happy to have them on my team. I have learned and continue to learn from their expertise.