Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

From Our Blog
  • The #donorlove Celebration

    The #donorlove Celebration; Showcasing the Little Ways You Make a Huge Difference – Cash Prize for Your Charity! #donorlove, supporter care, delighters, or just doing your job; whatever you call it, there’s no mistaking that donor love is a core cog in the fundraising wheel – and one of the best parts of the job!…

  • Ask, thank, report, repeat

    I’m currently in Pennsylvania presenting with Jen at the AFP Central PA Chapter! My session: “Loving your donor with direct response: Inside the heart and mind of Dale”, focuses on how and why you need to infuse your annual program (but also your marketing and comms) with gallons of #donorlove. For those who have never…

  • Have you heard of Camp Ooch?

    Camp Ooch is one of those magical charities you dream of working with and giving to. It’s a camp in northern Ontario that exclusively services and helps kids with cancer, enjoy camp life. It’s a safe place for them to play, find friends and enjoy the beautiful outdoors. Our spring appeal told the difference the…

Our Recent Work
  • Waterloo Region Food Bank Summer Appeal

    In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero. We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift. “Faster than…

  • Camp Ooch Summer Camp Appeal

    Camp Ooch, as it’s affectionately known, provides a camp experience for kids affected by cancer, not only at their camp in Muskoka, but also in pediatric oncology hospitals throughout Ontario. We were honoured to share Thalia’s incredible story (told by her dad, Theo) of how the “Magic of Ooch” has helped her: from her first…

  • Calgary Zoo Lemur Appeal

    The lemurs are coming! The lemurs are coming! This fun and friendly appeal invited donors and members to make a gift to help welcome Lemurs and their new Land of Lemurs habitat to the Calgary Zoo. We highlighted the matching gift to show the donor’s impact right on the outer envelope and the reply coupon.…

People Say the Nicest Things
  • The Agents of Good rock and they roll. Not only have I worked with Agents of Good directly at two different agencies, I have been part of the process that selected them to work at those agencies. Having been in fundraising a long time, I know what kinds of contractors I want to work with and which ones I don’t. The Agents are the kinds of folks I am happy to work with because they listen. No, they really listen. They have a tonne of experience and know everything that is going on, which means they can make a lot of suggestions or throw around ideas that challenge us to try new and exciting things. The Agents of Good are a joy to work with at a small shop because they can find ways to help smaller charities do more, thanks to their listening and their experience. I would always recommend them to any organization looking to find cohesion among their direct mail, web, social media and other communication needs.

    Jim Martin
  • The Agents are some of my favourite donor champions to work with!  As partners they lead the charge in telling inspiring stories that donors are an integral part of.  Jen, Holly and John push our team to think outside the box to clarify need and urgency for support.  They have infused a culture of donor love and delighting our donors in all levels of our organization.  Together they have helped to share the vital role our donors play in making the Magic of Ooch possible for kids affected by childhood cancer.  All this work and their love of keeping things fun has helped Ooch significantly increase our average gift and response rate.  In my mind they are like the Ghost Busters… when I think about who I am going to call for advice on my giving campaigns… it’s always The Agents!

    Caley Bornbaum, Director, Community & Annual Giving
  • Working with Agents of Good isn’t about simply handing off a project and being handed back a campaign that doesn’t really speak your organization’s language. Working with Jen Love and John Lepp is about becoming part of their agency and them becoming part of your team – it’s collaborative, there’s room for discussion and everyone brings their expertise to the table to come up with finding unique solutions that put your donors at the centre of your fundraising campaigns. In our case, our 2012 and 2013 annual fund campaigns weren’t about being ‘bleeding edge’ in terms of using the latest digital fundraising technology or design, but rather about starting with the basic elements that were already working for our donors and executing them in a way that was fresh and more effective than they had been in the past.

    Christina Attard, Development Director, Roman Catholic Archdiocese of Regina
  • Wow what an impressive team! Really informative, they know their trade! The Agents provide cutting edge creativity, well thought out recommendations that are current and relative. They set the stage to help us think critically about our charity and how we should move forward strategically. I find the agents extremely bright, well-informed – great presenters. Thank you very much – terrific work. I’m very happy to have them on my team. I have learned and continue to learn from their expertise.

  • John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don’t get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred. AOG is a true partner in our development program helping Food Banks Canada connect more meaningfully with their donors and helping our donors understand the impact of their giving.

    Tania Little, CFRE Director, Development and Partnerships, Food Banks Canada
  • We love working with the Agents of Good because they take the time to understand what is unique and different about our non-profit, they don’t just sell an off the shelf solution. Jen and John are also great fun to work with, their passion is infectious and a meeting with the Agents is always lively, fun, challenging, and creative.