Your Mission

Our amazing, challenging and inspiring clients already know this about us: we live and breathe their donors. Your donors. They are our heroes, every single day. The heart in our logo represents them. They are top of our minds every single time we sit down to tell a new story, in your direct mail, for this year’s gratitude report, the new campaign web site or brand new legacy ad. The heart in our logo also represents you. We are nothing but a nice name without charities and causes like yours. You inspire us with your dedication and passion and move us to tears with your stories. Your mission is our mission — to celebrate the incredible work of donors large and small, to share amazing stories, to work harder to do better, to rage, cry, laugh, and be passionate about our craft and always, always know that we can do better and love our donors more. Agents of Good isn’t an agency. We don’t have a marketing department or a strategy for new business. We show up, we have conversations, we wave our arms and we do thoughtful, passionate and — most importantly — successful work. If this mission and vision describes your own, please comment, tweet, phone or email and become a special agent tomorrow. We are Agents of Good. And so are you.

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From Our Blog
Our Recent Work
People Say the Nicest Things
  • John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don't get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred. AOG is a true partner in our development program helping Food Banks Canada connect more meaningfully with their donors and helping our donors understand the impact of their giving.
    Tania Little
    Tania Little, CFRE Director, Development and Partnerships, Food Banks Canada
  • The Agents of Good are rigorous, creative, strategic and fun to work with. Jen’s energy and John’s insights are bar none. David, who I first worked with over a decade ago, endures as one of the most important visionaries in the fundraising world. The other Agents that they pull in for special assignments, Gwen and Ross in particular, provide oodles of experience and know-how. The day that they walked into our offices was one of the best days of my life.
  • Agents of Good are really the “Agents of Awesome”. They’re straight shooting and quickly lock on to the right way to connect with donors. They genuinely care about your donors as much as you do. There’s no fluff here, just pure talent — that gets results. All this, and they’re a pleasure to work with.
  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They're not afraid to offer a contrarian view, yet are a pleasure to work with.
  • The Agents of Good rock and they roll. Not only have I worked with Agents of Good directly at two different agencies, I have been part of the process that selected them to work at those agencies. Having been in fundraising a long time, I know what kinds of contractors I want to work with and which ones I don’t. The Agents are the kinds of folks I am happy to work with because they listen. No, they really listen. They have a tonne of experience and know everything that is going on, which means they can make a lot of suggestions or throw around ideas that challenge us to try new and exciting things. The Agents of Good are a joy to work with at a small shop because they can find ways to help smaller charities do more, thanks to their listening and their experience. I would always recommend them to any organization looking to find cohesion among their direct mail, web, social media and other communication needs.
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    Jim Martin
  • The “Agents” are innovative and love to challenge what a typical Direct Marketing program should look like. Their think outside the box approach has worked well for all our programs. Whether it is online, direct mail or launching a campaign in our ON Nature magazine, or their “URG” (hire them to find out what that is!) – they always know how to keep campaigns fresh, exciting and engaging for the donors. The Agents of Good are not your run of the mill agency; their campaigns are put together for YOUR donor – not someone else’s – and our positive campaign results show this.