Are you an Agent of Good too?

Hey! How are you? Thank you for coming to visit the Agents of Good. Welcome! We’re grateful you’re here and we’d love to hear from you about why you’re here today.

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This is what we do. We start conversations. We want to talk about you. We are open-hearted, curious and passionate about how we can help you connect with your donors, and all the kind and caring people who care about your cause.

Our amazing, inspiring, and sometimes challenging clients already know this about us: we live and breathe donors. We live and breathe #donorlove. The heart in our logo represents your donors. Your donors are top of our minds every single time we sit down to tell your story. In your mailing, in your gratitude report, in your legacy program, your newsletter, your website.

And the heart in our logo also represents you. Fundraisers like you inspire us with your dedication and passion. And you move us to tears with your stories, and by allowing us to help curate the stories of your organization. It’s a beautiful privilege to help your donors put their values into action by giving to you.

If you believe every gift is precious, you’re an Agent of Good. If you believe your donors are heroes, you’re an Agent of Good. If you believe in sharing stories that resonate with values and emotions, you’re an Agent of Good. If you believe that the heart and soul of fundraising is connecting donors to want to help with charities who can express what they need in thoughtful, specific and emotional terms, you’re an Agent of Good. If you want to rage, cry, laugh, wave your arms and be passionate about our craft and always, always know that we can and must do better and love our donors more, you’re an Agent of Good.

We are Agents of Good. And so are you. Welcome, Special Agent. Let’s get started. Still not ready to contact us right now, that’s OK too! You can also see some of our work in our portfolio, and you can also check out what’s happening on our blog.

No matter what you do right now, thanks for visiting. Come back anytime. Our doors—and hearts—are open!

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From Our Blog
  • The envelope matters…

    I find it interesting that when we are asked to look at someone’s direct mail, all they tend to send us is the letter. “Where’s the envelope? ” I ask. Silence. There are two different types of envelopes. Those made in-house at charities, I can tell you without looking at yours, is a #10 white envelope.…

  • Charity Self-Help

    This morning I was reading an article about self-help advice. As it relates to individuals. This life coach had curated what she believed to be the top 10 nuggets of happiness from over 500 books. If you wish, you can read her article here. Hopefully, before you do that, you’ll have a look at mine.…

  • Back to (Summer) School

    Just back from the 2nd (annual?) Summer School in Dublin, organized and curated by the visionary Damian O’Brion. We had a blast presenting #donorlove last year and I would invite you to scroll through the tweet stream (#adfss17) for so many nuggets of information and thinking – it will feel almost like you were there. But…

Our Recent Work
  • Redwood Gratitude Report 2015

    In 2015, we decided to continue the visual theme we started in The Redwood 2014 Gratitude Report. We wanted to tell three stories of three women who were helped or were in the process of being helped by The Redwood, and ultimately, by their donors. You can download and read the whole gratitude report here.

  • Redwood Gratitude Report 2014

    This is the Gratitude Report we produced for The Redwood and their donors. Conceptually, we wanted to share Ana’s story in her own words and honour her story though photography. You can read the whole report on our blog.

People Say the Nicest Things
  • Agents of Good are really the “Agents of Awesome”. They’re straight shooting and quickly lock on to the right way to connect with donors. They genuinely care about your donors as much as you do. There’s no fluff here, just pure talent — that gets results. All this, and they’re a pleasure to work with.

  • I’ve not met John so my recommendation is limited to three key qualities I can easily see as a ‘remote’ client. First, John is an enthusiast; he has a seemingly endless appetite for what he does. Second, he’s knowledgeable; he knows what he’s doing and what he talks about and isn’t afraid to challenge accepted wisdom. Third, he’s creative; he ‘gets it’ really quick and comes up with neat, practical solutions that work. I’m sure when I finally meet John I’ll spot all sorts of other qualities, but these three seem fairly crucial, from the client side. (Oh, and he’s generous too!).

  • Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.

    Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto
  • I had the pleasure of working with John and the team at Agents of Good on our annual year-end appeal. The guidance and advice we received was invaluable and will improve all our future donor communications, not just this one appeal. John pushed us out of our comfort zone and challenged us to bring not just our appeal but also our relationship with our donors to the next level. He was patient, informative, and enthusiastic to see us succeed. If even half of the care and kindheartedness John showed to us and our appeal makes it to our donors, they are going to be overwhelmed with feelings of affection.

    Joanna Pelizzoni, Fundraising Manager, Histiocytosis Association
  • I first heard about the Agents of Good during a webinar where I listened to John critique a direct mail pack. I remember thinking that it would be pretty intimidating to be on the receiving end of John’s brutally honest DM commentary.  Turns out, getting that kind of feedback is a game-changer.  The Agents cut through clutter, jargon and ego to help create authentic and meaningful communications designed to make donors feel awesome about giving.  (The fact that donorlove boosts donor retention and revenue almost feels like a fringe benefit.) They were flexible in finding a way to work with us that fit our budget and needs.  The Agents are generous with their expertise which helps create better communications and better fundraisers.  It’s a real treat to work with them.

    Jacqueline Bell, Senior Development Officer, Direct Marketing
  • We came to Agents of Good with a blank slate looking for a logo, website and business cards. The team really delivered.  We loved the logo almost immediately.  I still look at our branding pieces as one of the best investments we made into our little start-up. Extending the branding to our other marketing pieces was equally pleasing.  They really captured what we were looking for in our website, and even made a mobile specific version which I love as much as the main site. The entire team at AOG really cares about what they do. They’re not afraid to offer a contrarian view, yet are a pleasure to work with.