#donorloveplaylist

I’ve been meaning to do this since our #DonorLove Rendezvous in May. And now that it’s road trip season, I’m calling on all you fabulous fundraisers to help build the ultimate #donorloveplaylist! Here’s a start. Please, comment and/or tweet to add your faves. Let’s make beautiful #donorlove inspired music together! Note: just like good direct…

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Data Doesn’t Lie

Data doesn’t lie. But it also doesn’t feel. We are students of direct response. It’s our job to create, test, tweak and analyze. That’s the science. But I love fundraising because it’s also an art. Moving and inspiring people to give, to act, to share the amazing work of your organization. Creating joyful philanthropic experiences…

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#donorlove symphony

We talk about the “symphony” of amazing donor loverization. The concept of the symphony is that if every note is played as perfectly as possible, the collective noise will move the world. In charitable terms, that means if you focus on every appeal, every tweet, every thank you call, every exchange with your donor, and you make sure it is…

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A better donor

Most charities make a classic marketing error. That error is focusing only on “selling” your cause. Donors don’t give to your charity because you convinced them to. They give to see their values put into action. They give because it makes them a better person. They give to feel better about themselves. Most charities (both…

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