How to: Legacies 101

Welcome to the latest instalment of our "Star Wars" themed 101 series!

To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser Green and David Love.

How to: Direct Mail Thanks 101

In our last post, we presented a case study on a direct mail pack with a story many of us hold near and dear to our hearts. The story doesn’t end when your pack hits mailboxes. You still have some work to do – writing a passionate and personal thank you letter…

How to: Direct Mail 101

You would have to be living in a cave, or maybe Dagobah right now to not know that YODA is HOT right now. Like, light sabre HOT!First, just over a week ago, a spirited little fellow named @fundraisingyoda showed up on our twitter door step with his inspired and fun thoughts about fundraising…

Case Study: 50 things (at least!) not to do in your direct mail appeal

This is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or have designed..

Awareness, Case Study, Direct Mail, Graphic Design, John Lepp, Opinion, Top 10, WritingAndrea HopkinsMarch 20, 2013 Comments

Opt-In/Opt-Out

This past Friday, April 6th, 2012, CBC marketplace ran an episode called The Busted Edition. You can see it here in its entirety.In this episode, CBC turned its attention to World Vision Canada and how they recently notified their donors that their monthly gift will be upgraded from $35/month to $39/month due to increased costs, inflation, etc…

Branding, Case Study, John Lepp, Opinion, Social MediaAndrea HopkinsApril 9, 2012 Comments

Holy Beep!

Holy Beep!Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place…

Case Study, Direct Mail, Fun, Graphic Design, Jen Love, John Lepp, Top 10, WritingAndrea HopkinsJune 1, 2011 Comments

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