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Holy Beep!

Holy Beep!

Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place.

And in the case of this project, more fresh food will be rescued from being thrown in the garbage and delivered to hungry people in Toronto. Second Harvest is an amazing and inspiring charity that we have the pleasure of working with. Our Spring Campaign was focused on buying a new truck for their fleet, and it has been a smashing success.

We raised twice as much money as the Spring Appeal last year. Average gift is up 40%. Beep! Beep!

Here’s just some of what we love about this campaign:

    1. Surprise and Delight. The letter comes from the truck, and he starts his letter saying “I have a dream…” You KNOW you want to keep reading!

    1. The illustrated truck is just so darn cute. You KNOW you’re going to open that envelope!
    2. Engaging and involving the donor – the donor uses the keys (sticker) and moves it on to the coupon.

  1. The matching gift. Donors “only” have to pay for half. A matching gift (secured with passion and energy by Second Harvest) secures the other half.
  2. The last option on the gift array is for $65,000 and a note “I’ll buy the other half of the truck”. Yes, we were secretly hoping someone would send in a cheque or $65,000. But even though they didn’t, we wanted it to make every donor think about giving a little more. It worked.
  3. It’s genuine. The match did come in at the 11th hour, and we used the P.S. and the buckslip.
  4. It flowed. We did a reminder pack, with a message of encouragement from the matching donor.
  5. It rocked. And we stopped. We had planned to do a follow-up blast. But by the time it was due to deploy, we knew it exceeded the goal. So we did a thank-you email and letter instead. From the truck, of course.

Beep Beep!

Category: Case Study, Direct Mail, Fun, Graphic Design, Jen Love, John Lepp, Top 10, WritingBy Jen LoveJune 1, 201119 Comments

Author: Jen Love

Agent Jen is a storyteller, and not in a poetic sense. In a fumbling, arm-waving, half-sentence-speaking, let's-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you're only drunk on emotions.

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19 Comments

  1. David Love says:
    June 1, 2011 at 7:53 am

    WONDERFUL STUFF AGENTS! A letter worth reading and a cause worth supporting.

    Beep beep indeed!

     Reply
  2. chris wignall says:
    June 1, 2011 at 9:20 am

    Love it! Creative, whimsical, fun, and pointed. Kudos

     Reply
  3. Jen Love says:
    June 1, 2011 at 9:30 am

    Thanks David & Chris! Beep Beep!

     Reply
  4. ThatGuyLam says:
    June 1, 2011 at 12:26 pm

    Oh beep… love the good work in support of a great cause.

     Reply
    • Jen says:
      June 5, 2011 at 7:02 am

      Thanks very much ThatGuyLam. We love the cause too — the beeping fun just brought it to life!

       Reply
  5. Tara says:
    June 1, 2011 at 1:33 pm

    Well done Agent Jen and Agent John! It is so beeping cute! I wouldn’t have said no if I had received the package but I’m a sucker for charities that feed the hungry. What great work for a great cause!

     Reply
    • Jen says:
      June 5, 2011 at 7:02 am

      Thanks Tara!

       Reply
  6. Pingback: Add Surprise and Delight to Your Appeals. Like This One. | Gailperry.com
    • Jen says:
      June 13, 2011 at 6:52 am

      Thank you for linking up to our Beep Beep campaign, Gail. Surprise and delight indeed!

       Reply
  7. Katherine says:
    June 13, 2011 at 11:24 am

    I love it! I immediately started thinking about ways we could use this same concept to raise money for a pregnancy care center project. Great creativity! 🙂

     Reply
    • Jen says:
      June 13, 2011 at 2:23 pm

      Hey Katherine! Thanks for stopping by and commenting. We love it when ideas spark creativity. That’s why we share after all. Good luck!

       Reply
  8. Pingback: Wild Woman Fundraising » Blog Archive » The Inner Game of Writing Your Appeal Letter: Part 1 » Wild Woman Fundraising
  9. Pingback: Surprise and Delight | Agents of Good
  10. Pingback: Fired-Up Fundraising: 7 Breakthrough Tips to Boost Your Fundraising This Fall | Fired-Up Fundraising | Gail Perry Associates
  11. Pingback: Wild Woman Fundraising» Blog Archive Reader Questions: How to Personalize Thank you Letters? » Wild Woman Fundraising
  12. Pingback: Listen to Mr. Jack White | Agents of Good
  13. Pingback: Good Works Co. - October 2014 Monthly Tip: Get Out of Your Storytelling Box
  14. Pingback: The Rebel’s Guide to Fundraising
  15. Pingback: 4 techniques to tell your appeal letter story

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Testimonials
  • CAMH Foundation hired the Agents to come in and breathe new life in to our symbolic giving program – Gifts of Light. From the get go, their enthusiasm, fresh ideas and commitment to our cause was evident. None more so perhaps than by their constant offering up of ideas – even outside the job at hand – to help better our fundraising efforts. In short, we got the sense they just truly wanted us to succeed and they would do all in their power to help us do just that.

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