What is the perfect formula for an annual/gratitude report? Is it numbers + pictures = report done? No, and Agents of Good helped us see that. We were very lucky to have part of the formula already: a wonderful family who were willing to share their very personal story of living on the dementia journey. What we were missing was how to tell the story both in words and graphically. John immediately had a brilliant and wonderful design idea and Jen was able to tell the families story with such vivid and expressive language that together our gratitude report was like flipping through a photo album, while feeling like we were being told the family story.
For me, as the Director of Philanthropy who each year has to work with our internal staff about using a report to convey our message and gratitude, the proof is in the printing. We have gone through three times the amount of reports we usually go through! Staff have loved sharing it with clients, stakeholders and donors.
It goes to show that the perfect formula is: story + design = Agents of Good.