In this appeal, we brought one of our #donorlove principles to life by literally making the donor the hero.
We asked the donor to be a Summer Hero by supporting their Food Bank, and shared stories to illustrate exactly how they could solve the problem of hunger during the summer with their gift.
“Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound…” It’s a Food Bank Summer Hero. It’s YOU!”
The thank you letter for the appeal also continued the idea of the donor being a Summer Hero, including the kid’s hero drawing to each letter, and asking the donor to share a photo of themselves with the drawing that we could use to inspire others. There was even a life-size version of the Hero for kids who dropped off food donations with their families at the Food Bank!