“The Truck Package” was a highlight of 2011 for us. We were brainstorming ideas for their Spring Appeal and they mentioned that they need a new truck. Agent John’s eyes lit up. Agent Jen’s brain started ticking. Together, we developed a campaign to make donors feel the energy, urgency and awesomeness of helping a charity they love buy something they desperately need. Check out our blog post on this campaign for all the details.

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