Who says direct mail is all the same? Agents believe that special mailings should be just that – special. Innovative. Memorable.

Ontario Nature is taking a leadership role in putting forward a lawsuit against developers of a building in Toronto notorious for bird strikes. Who better to write the letter than “Ruby” the hummingbird? This package also had dedicated content online – and an e-blast was sent to e-news subscribers as a conversion tool.

Highly personalized in-house versions were sent to monthly, major and intermediate donors. And Ontario Nature is among the best in the business at meaningful in-house campaigns: commemorative ‘hummingbird’ stamps plus the Agents got a customized font of the ED’s handwriting.

The results? Terrific – increase in all key performance indicators over previous years. And it’s a conversation starter: calls and emails from enthusiastic donors, as well as chats around the water cooler in the office!

You can read all about the Ruby package here at sofii.org.

Read About the Package