10 F*cking Years!

Readers, there is A LOT I can say about the last 10 years here at the Agents of Good. But most importantly, I want to thank you for being part of this gongshow. Our readers, clients, colleagues, family and friends are the reason we love what we do and nothing we do would be possible…

TOP 10 list of design mistakes I see in direct response over and over again

I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

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Money Follows Value

This week your Agents of Good are proud to be presenting at the CAGP National Conference in Montreal. The Godfather of Good and I will share everything we know about Your Legacy Love Story. And one of my favourite parts of the session is sharing the most important lesson I ever learned in fundraising, which…

Interviews & Conversations

This week, I’m delighted to be featured on Simon Scriver’s Amazingly Ultimate Fundraising Superstar podcast! Have a listen and I’d love to hear what you think and hear about any of your favourite fundraising conversations.  Listening back, one of the themes that weaves through our chat is how to approach conversations with beneficiaries, program staff…

#DonorLove Echoes

I recently had the privilege of being on The Small NonProfit Podcast with my fierce feminist fundraising colleague Cindy Wagman to talk all things #donorlove. I love conversations like this, and I always find that these conversations help me define, redefine and improve the language we use around #donorlove. These #donorlove echoes are everywhere, if…