TOP 10 list of design mistakes I see in direct response over and over again

I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

Delighters!

“Hey sis, how’s the new washing machine?” Now, wait. Most of the time, my bright, challenging and ass-kicking sister and I talk about feelings, fine wine and other far more interesting pursuits than laundry. But, in this case, she had asked me to sit at her house for an unreasonable amount of time for the…

Wonder. Joy. Delight!

This holiday season, the Agents of Good are proud to have supported 2 amazing organizations in honour of our inspiring clients. Here, we share with you the stories of why we made these gifts! <3 Story #1: Ripple Refugee Project You remember the feeling yourself. And you also relive the feeling over and over again…

#donorlove celebration: New Donor Love (Bungee) Heights from Edinburgh Dog & Cat Home

It’s the final #donorlove celebration ‘post’ (in partnership with the AH-MAZING Nikki Bell). We’ve been celebrating the delightful ways that fundraisers have been showing appreciation for supporters that go beyond their standard supporter journeys to not only share the love and give big fundraiser kudos, but to spread ideas amongst us to replicate in our own…

#donorlove celebration: The College of Dentistry Know the Donor Love Drill

The 7th #donorlove celebration, in partnership with Nikki Bell comes from our #donorlove friend, Stacey Schewaga at the College of Dentistry, University of Saskatchewan. (Stacey surely gets extra points for pulling together a #donorlove rendezvous this past summer out on the prairies of Canada!) From Stacey’s submission it’s clear she has delighting supporters at the heart of…

#donorlove celebration: Tibet Relief Fund’s Non-Stop Thanking

The final week of the #donorlove celebration has come and gone and in true fundraising fashion we’ve got plenty of submissions squeaking in their entries with days to spare as they juggle supporters, #GivingTuesday and the day job. Mt deepest thanks to Nikki Bell for curating so many of these great examples! Today we celebrate Sam Butler and…