TOP 10 list of design mistakes I see in direct response over and over again

I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

#donorlove celebration: New Donor Love (Bungee) Heights from Edinburgh Dog & Cat Home

It’s the final #donorlove celebration ‘post’ (in partnership with the AH-MAZING Nikki Bell). We’ve been celebrating the delightful ways that fundraisers have been showing appreciation for supporters that go beyond their standard supporter journeys to not only share the love and give big fundraiser kudos, but to spread ideas amongst us to replicate in our own…

#donorlove celebration: The College of Dentistry Know the Donor Love Drill

The 7th #donorlove celebration, in partnership with Nikki Bell comes from our #donorlove friend, Stacey Schewaga at the College of Dentistry, University of Saskatchewan. (Stacey surely gets extra points for pulling together a #donorlove rendezvous this past summer out on the prairies of Canada!) From Stacey’s submission it’s clear she has delighting supporters at the heart of…