TOP 10 list of design mistakes I see in direct response over and over again

I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and history packed into this tiny brain of mine. As a designer and communicator, I understand my job is to make sure…

The Problem With Marketing

…Specifically, as it relates to charities and non-profits. noun: marketing the action or business of promoting and selling products or services, including market research and advertising. Charities usually are created and exist to fix some problem or injustice in our world, our country, our communities. They need caring people to chip in, care, give, participate,…