USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that…

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Mad as hell

The Canadian charitable sector has been a buzz for the past week by CBC’s report about fundraisers spending excessive amounts of coin on – GASP – professional fundraisers. As you probably know, AFP, Imagine Canada, Agents of Good, and – well heck – almost EVERYONE, has written a post or letter explaining why CBC’s shoddy…

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Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…

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golb sdrawkcab!

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how…

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Titanic Teachings

Agent Jen Love is firmly a 21st century digital gal. But I have an unexplainable predilection for Titanic references. No, I’m not talking about “I’m the king of the world”. I mean the real Titanic. The big boat. That sunk. Here are 5 reasons I have a daily reason to reference the Titanic as a…

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