#afpcongress: By the hashtags, scribbles, photos and vids

Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in attendance. Scribbles: Wendy Mesley: “Trust is not being given to institutions but to individuals.” Sean Triner (@seantriner) on “witnessing”. This is brilliant. Sean insists…

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USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that…

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Mad as hell

The Canadian charitable sector has been a buzz for the past week by CBC’s report about fundraisers spending excessive amounts of coin on – GASP – professional fundraisers. As you probably know, AFP, Imagine Canada, Agents of Good, and – well heck – almost EVERYONE, has written a post or letter explaining why CBC’s shoddy…

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