It’s not you, it’s me.

“Our direct mail is dead.” “No one really opens our emails.” “Our donors don’t care about monthly giving.” “My last appeal was horrible. No one gave.” “We stopped sending them information on that – donors hated it.” Have you ever thought, maybe, what is wrong with your donors is… well… you? I see and hear…

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Ruh-Roh

From an email: “Jen, we need to have an opt out for our newsletter on the Fall Direct Mail Special Coupon. I think we need to include it in all of our mail coupons going forward.” As Scooby-Doo says, “ruh-roh”. Most organizations distinguish, even if it’s not completely deliberately, between a “renewal” message and a…

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Extraordinary Donor Journey

Last week Jen and I had the pleasure of attending a one day workshop/conference called the “Extraordinary Donor Journey” in Toronto. The workshop brought together four amazing speakers to talk, all day, about creating loyal and loving donors. Our kind of stuff! Stephen Pidgeon, Simone Joyaux, Guy Mallabone and Richard Radcliffe all took turns with…

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