How to: Legacies 101

Welcome to the latest instalment of our “Star Wars” themed 101 series! To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser…

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The Best Fundraising Offer I STILL Haven’t Got: Part 2

In Part 1, I wrote about a charity I truly cherish (our daycare) and wanted to get you thinking differently about mobilizing your communities of supporters. Let’s face it, your communities of supporters are only getting bigger: event participants, e-news subscribers, Facebook ‘friends’, even followers on Twitter, Pinterest or Instagram. Acquiring new donors is bloody expensive. And…

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