The Best Fundraising Offer I STILL Haven’t Got: Part 2

In Part 1, I wrote about a charity I truly cherish (our daycare) and wanted to get you thinking differently about mobilizing your communities of supporters. Let’s face it, your communities of supporters are only getting bigger: event participants, e-news subscribers, Facebook ‘friends’, even followers on Twitter, Pinterest or Instagram. Acquiring new donors is bloody expensive. And…

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Case Study: 50 things (at least!) not to do in your direct mail appeal

This is one of those blog posts where Jen says “You’re really going to post this?“. And I nod. Now, my goal is to be helpful. Take a look at your own direct mail pack and see how it compares. Do you see some similarities? If you aren’t sure about something you are considering or…

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