Looking at Marketing Through a Donor Lens

A while ago, I got a chance to sit down with Beth Brodovsky to talk about marketing! As a fundraiser and marketer — I spend a lot of time thinking about inspiring donors through thoughtful conversation. I take their time and attention quite seriously. If we aren’t rewarding them for looking at our newsletter or skimming…

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The Problem With Marketing

…Specifically, as it relates to charities and non-profits. noun: marketing the action or business of promoting and selling products or services, including market research and advertising. Charities usually are created and exist to fix some problem or injustice in our world, our country, our communities. They need caring people to chip in, care, give, participate,…

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Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

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How to: Legacies 101

Welcome to the latest instalment of our “Star Wars” themed 101 series! To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser…

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