Here’s what you know: it’s way easier to raise money from people who have given to you before than to find a new donor. Renewing your donors should take up a giant portion of your strategic focus, database analysis and campaign development. You can raise a ton of money, gather insights into your donor file,…Details
As his eyes widened, I realized it was his world that was actually expanding. If you have a child in your life, you’ll know what I mean when I say that it’s a brave new world for our children and their use of technology. My son Mason, at 4, knows how to access YouTube, search…Details
Hopefully in the midst of all the busy work you do, you take the time to celebrate the successes and victories – not just the big ones, but the small ones too. But when was the last time you celebrated a failure? Certainly, there is more value to you in a failure than a success…Details
I’m Jen Love. And I am an Agent of Good. In 2009 I was an undercover Agent, and I will share some of what I learned a little later in this disclosure and debrief. In 2010, I promise to tell the whole truth and nothing but the truth about my life as an Agent of…Details
For the past few years, I’ve come up with a word that has helped define the year ahead and keep me on track. What’s your word of the year?
Beaker rules ok? We hope you all have a wonderful and relaxing holiday season and we will see you in the new year.
You know that being an Agent of Good means we live what we preach and exist to make change, for the better. And we’ve decided to honour you and that philosophy this year by sending you a gift of “nothing”. Well, not nothing, but something. Actually, something very special. We think that nothing says Christmas…Details
What’s not to love about a match package? If you don’t know what I’m talking about you are missing a classic in your direct marketing program. As traditional as grandmother’s pearls, yes. But you can make it modern and effective with a few simple twists. So what’s a match package? Simple. You tell your donors…Details
There is no YOU in Twitter. Stop thinking of it as a way to get more donations and start thinking of it as a way to engage and build relationships with others.
I confess. I have moustache envy. Movember is the campaign I wish I created. Man, it rocks!tomselleck If you’re a Movember virgin you are in for something special. Movember is a campaign that encourages men to grow a moustache in November (“Movember” is the month formerly known as “November”) and raise money to “change the…Details
Attention all lawyers, Great case for you newer grads or those lawyers looking to pad their experience list. We are a small firm who wants to sue Microsoft and its board for being responsible for producing some of the crapiest software through the years for mac users like us. We need your help to prepare…Details
I’ve been reading with great interest for the past few days about all the brouhaha surrounding IKEA. In case you missed it, you can read it all here. But allow me to nutshell. IKEA, famed makers of cheap Swedish furniture change font on their catalogue from Futura to Verdana. Thousands of designers moan everywhere. IKEA…Details
“Don’t people just talk about how good their nap was? Or that they are eating ice cream?” My friend asked me… I held my tongue and sighed. Another colleague told me how in the past few weeks she had been contacted by countless (ok maybe a dozen) social media “experts” who breathlessly have told her,…Details
Take control of your non profit’s website and fire your webmaster! OK, maybe that’s taking it a bit far for some organizations, but there is truth in that statement. Technology has changed and its time you took notice. Why should a non profit care about technology? Because it will give you the power to easily…Details
Last week I launched into a – was it a rant? – about logo design and why the process of designing a logo or maybe a whole brand does not come cheap. Like all the good things in life, you get what you pay for. If the brief or objective was clear and I’ve done…Details
I realize this might come across as a bit self serving but that’s ok. Part of working with charities is trying to find that middle ground to keeping the work we offer affordable AND effective. It’s a fine line sometimes. If I’m asked to design a direct mail piece, I often know the rough total…Details
Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police – 1. John – 0. People, this madness must stop. If you are an…Details
I have to thank the folks over at The Agitator for the inspiration for this post. Jerry Huntsinger did a guest post about the use of eyecontact and online pages. For years, as a direct mailer and print designer, I’ve known the value of good eye contact. You can see I even utilized it on…Details
You live in a 140 character world. Even if you’re not on Twitter (Why is that again? Because you “don’t get it”? Ya, maybe millions of people ARE wrong.) you have to acknowledge that the pace of our world has changed. When I started my career we had one email account, and the office manager…Details
Laurie Pringle is a woman on a mission. Recently she was hired as Director of Development at Reach for the Rainbow and she has come aboard committed to making a difference within the organization and to their donors. And she asked me to help design their newsletter. We started by establishing a word count so…Details