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Blog

Sep32014

Pandora’s box

Once upon a time, the story says, there once was a girl named Pandora. On her wedding day, the mighty God Zeus gave her a beautiful box as a gift. The box came with a note, which said: “DO NOT OPEN.” Attached to the note was the key to the box. “Why would Zeus give…

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Awareness, Direct Mail, Fun, Opinion, WritingBy John LeppSeptember 3, 20141 Comment
May22014

Parliament, Murder and Murmuration

Your Agents of Good, as our cherished and punished clients know, have banned the word “data” from our language. It’s not “data”. They are DONORS! It’s not “extracting the data”, or “data segmentation” it’s “finding donors to inspire” and “talking to people the way they deserve to be talked to”. A few nights ago, with…

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Jen Love, OpinionBy Jen LoveMay 2, 2014Leave a comment
Apr12014

E is for Empathy

Last week, I stood in my kitchen sorting through the empty containers, dirty sock (singular), torn pieces of paper and other various pieces of riffraff that sat in my daughters school back pack. I came across a form from her class. “BRING $2 IN TO SCHOOL TO SUPPORT AUTISM & GET A CUPCAKE!” I, of…

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Awareness, Case Study, John Lepp, Opinion, Secret Agent reportBy John LeppApril 1, 201420 Comments
Mar122014

How to: Legacies 101

Welcome to the latest instalment of our “Star Wars” themed 101 series! To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser…

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Bequests, Case Study, David Love, Direct Mail, Fun, Graphic Design, John Lepp, Star Wars Fundraising, WritingBy John LeppMarch 12, 201412 Comments
Mar32014

Sharing #donorlove

You’ve been to that cocktail party where you’re having a great conversation about “that” thing – that thing you both agree drives you crazy/makes you happy/tears your heart apart/have a fully belly laugh – and in the moment that follows, you look at each other and realize you’ve just shared a moment with another human…

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Fun, Jen Love, John LeppBy John LeppMarch 3, 20141 Comment
Feb262014

Love You True

A boy and his mummy are holding hands on the walk to school on a bright, sunny morning. Mummy breathes a small sigh of relief that today is not the morning he is suddenly to old to reach for her hand. Every day, this is a precious gift, she thinks. She brushes these thoughts away…

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Direct Mail, Jen Love, WritingBy Jen LoveFebruary 26, 20144 Comments
Jan302014

Annual Reports

Two words that send eyeballs rolling, directors scurrying, donors yawning… I’ve talked to fundraisers who would rather shine the leather shoes of the world – twice! – than work on their annual report for their charity. I don’t blame them. Most of them are boring. Like – soul destroyingly boring. But they don’t have to…

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Branding, Case Study, Direct Mail, Graphic Design, John Lepp, WritingBy John LeppJanuary 30, 201413 Comments
Jan182014

How to: Newsletters 101

This post could also be referred to as “The Empire Strikes Back”… but I heard that was already used somewhere. Nonetheless, we (Rory Green and John Lepp) are back with a new post to our Star Wars series! The concept was simple. Let’s use a story that many, many people of all walks are familiar…

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Branding, Direct Mail, Graphic Design, John Lepp, Star Wars Fundraising, Top 10, WritingBy John LeppJanuary 18, 201421 Comments
Jan52014

Tap, tap, tap…

Guest post from The Godfather of Good, David Love: A year ago, I used this precious space to rail against the blizzard of dull, boring requests for money that didn’t take the time to recognize I was a monthly donor. I was about to rail again, this time about the blizzard of dull, boring requests…

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David Love, Direct Mail, WritingBy John LeppJanuary 5, 20142 Comments
Dec242013

The story you tell…

The end of year ejaculation of charity mailings, eblasts and commercials has reminded this donor and direct marketer that the success or failure of your year end fundraising can and will come down to one thing. The story you tell. I love siting in board rooms watching people get all angry and sweaty arguing over…

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Direct Mail, John Lepp, WritingBy John LeppDecember 24, 2013Leave a comment
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Other random posts
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    November 9, 2018
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    December 20, 2012
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    November 23, 2010
  • Everything I learned about direct mail, I learned from my mother in law
    September 3, 2014
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Testimonials
  • Agents of Good indeed! John and the team certainly brought good things to Quest Nature Tours. We needed a ‘refreshing’ of our look and feel to appeal to an established market and Agents of Good succeeded in spades. The greatest compliment is that no-one told us “why is your brochure different this year?”, they just told us “your brochure looks fantastic and I want to book a tour!”. I would like to thank the team for their great attention to detail and their inventive approach to communications. In a world full of messages, Agents of Good made ours come through clearly, effectively and beautifully.

    Laurielle Penny, Director, Worldwide Quest International
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