And one of my favourite parts of the session is sharing the most important lesson I ever learned in fundraising, which I learned from my Dad: money follows value.
24 hours before every organization was founded, a group of passionate, restless and sometimes pretty pissed off people stood together and demanded action for something they believe. Imagine what was happening 24 hours before your organization was founded: that’s how you connect to the core values of your charity.
Human rights, social justice, the health of our planet, the health of our loved ones…these are not transactions in our lives. These are the things that define us, that are are intensely emotionally connected to.
And every single one of your donors today holds those same core, founding values in their hearts. Values like justice, health, faith, nature.
Take a moment and reflect on your organization’s core values. And tell stories that put those values into action. Show your donors that by giving to you, they are living these values.
For anyone else out there who is devoted to Brené Brown, you can also use this exercise to reflect on your core values as a fundraiser. And hopefully you are working in a shop that allows you to live some or all of your own core values every day.