The deadline for our #donorlove celebration has come and gone, but Nikki Bell and I are still working through some of the final submissions! This one comes via Nikki’s wonderful ex-boss’ new place of work, Sue Ryder.
During Hospice Care Week 2018, the fundraising team at Thorpe Hall’s Sue Ryder Hospice decided to use this week not to promote and ask, but to thank and show appreciation. One full day of dedicated donor love with the WHOLE team involved – YES!
What did they do? What didn’t they do, more like! With everything from personal visits to posted certificates, these fundraising folks had it covered with:
- over 100 certificates posted to supporters celebrating fundraising milestones
- 23 personal phone calls made to nominated supporters from Head of Hospice
Fundraising, Donna Young
- Personalised videos for corporate and DIY supporters
- Unannounced visits to corporate partners and collection tin businesses to deliver cakes and certificates
- Social media coverage across all Sue Ryder platforms
- Radio interview explaining the ‘thank you Thursday’ aim and to publically thank the local community
Why we love this:
- Top reason: they didn’t have to do this, but they wanted to
- Personal touches were used throughout, no mass thank you taking away the shine of a well-thought thank you
- Through thanking they achieved some of their highest online engagement rates. From the posts included in their submission there was almost 16.5k people reached in one day!
- Supporters got it and even got involved themselves, with one corporate partner sending back their own thank you video
In addition to the relationship benefits, Sue Ryder told us the impact on teamwork and morale was positive too,
” …this also helped a new team bond. Engaging with supporters who have lost loved ones can be challenging, to ensure a sensitive tone is struck. This helped our fundraisers become more confident in that thanking and asking more of our supporters who have lost loved ones at our Hospice…By working together on Thank You Thursday, it helped instil a sense of pride in being able to offer that opportunity to support the Hospice in memory, and bring something good out of difficult and sad situation.”
A big well done to the team at Thorpe Hall’s Sue Ryder Hospice for their dedication to ‘thank you Thursday’, to all the staff for getting involved and to Dan McNally for the submission. We look forward to hearing how you carry that on throughout 2019 and the long-term response from supporters.