In light of this week’s #YouMadeItHappen campaign, we’ve seen the impact a good thank you can have with supporters, especially when you share the difference they’ve made. And that’s exactly what the team at Farm Africa did.
A photographer was due to visit Africa to capture the impact of the charity’s work and Sarah used this opportunity to bring supporter and beneficiary together in a thanking project for a recently won RAG partnership.
That project included taking photos of the African community saying ‘thank you’ to the people making the work possible; a nice touch yes, but the wonderful part is the photographer was armed with photos of the supporters as well as their stories on how they had been fundraising, and the work that had gone into making it possible.
Sarah said, ‘I insisted this was done with the groups understanding of what they were doing and we’ve found that our communities are always really keen to say thank you to those that make the work possible’. The communities loved asking questions about the people fundraising for them and found it hilarious that you could raise money out of wearing wellies!
The photos were kept a secret until the right moment which came at the RAG Conference when the outgoing and incoming chair were recognised for their efforts. Sarah wrote, ‘I’ve never seen two university students so speechless, and one nearly cried. Which of course made me cry!’.
Whilst it wasn’t possible to remain partnered with RAG, the personal touch and strong connections to the people they were fundraising for has meant students are still involved with Farm Africa to this day, often speaking and promoting the brilliant experience they had working with the charity and encouraging others to get involved themselves.
What we like about this show of #donorlove:
- Using an existing opportunity and capturing content for later use
- The wonderful touch of taking supporter pictures and stories to Africa to show the people behind the charity work
- The connection between the African community and RAG; meaning a stronger fundraising relationship and student engagement
Thank you to Sarah and the team at Farm African for allowing us to share this story in the #donorlove celebration!
We’d love to hear your examples of showing #donorlove. Whether it’s hand-written cards, improvements to stewardship and processes or personal interactions like these, let’s celebrate the ongoing work of amazing fundraisers and charities delighting donors on a daily basis. Read how to enter here (there’s a cash prize for the best!).