Data doesn’t lie.
But it also doesn’t feel.
We are students of direct response.
It’s our job to create, test, tweak and analyze. That’s the science.
But I love fundraising because it’s also an art.
Moving and inspiring people to give, to act, to share the amazing work of your organization. Creating joyful philanthropic experiences for donors. This is what I live for.
So, you can tell me that:
- Sending an ask with your thank you letter is a good idea
- Mailing labels and other non-mission-based premiums lift response
- That you can call someone who has said ‘no’ 6 times because they don’t really get pissed until you’ve called 7 times.
And you can show me that “the data doesn’t lie”.
That doesn’t mean it’s the right thing to do.