The time has come for you to remember that you (a charity or not for profit) are nothing without your donors.
The ongoing, internal clashing of your marketing and your fundraising, your boards and your staff, your consultants and your agencies, have grown tired and old. And your donors couldn’t give a crap about any of it anymore.
You exist as a representative of a cause.
Every day, picking up a sword and shield to marching off to a battle for victory… As you begin the march, others see you and fall in step, every day, your actions, your passion, your determination, your stories, move people to join in.
You are not your latest awareness campaign which just leaves people aware but not knowing what (or how) they are suppose to do to fix something.
You are not your logo, or your brand. Your donors will tell you what your brand is if they even care.
You are not your egotistical and fancy ED. Just find smart, passionate people who know how to remain smart and passionate day after day.
Your offer to the public isn’t “give to us because we are fixing X“.
Your offer is “you can help us fix this“.
It amazes me, all of the things I see charities do that pushes donors further back and further away.
Uninspired stories. Focusing on data, not donors. Power tripping egos. Spending donations on a fancy branding agency instead of on trying to thank donors more and better…
I guess I’m a bit angry about some of the things we see and the stories we are told.
Without your donor, you are nothing. I have no stats or science to prove that. (Do I really need any?)
Someone in your organization better be thinking about your donor every day.
Someone better be asking questions and reminding folks that unless that special little pet project you are so excited about will make your donors life more enriching, then maybe you should focus on that first.
Someone hopefully is keeping the donors present in every conversation you have at your charity.
It’s their cause. Not yours.
Your job is to inspire others to let them help you.
It’s about them, not you.
Fight with them, raise them on your shoulders with every victory, inspire them to fight another day and never stop marching.
That’s your job.