There is something about “three” that is so do-able.
We all can do three things. Three things that make us healthier, save more money, raise our kids better, communicate to our co-workers more effectively, grow our business…
So today we are launching the “Three Things” series. You can email, comment, call, mail, text, smoke signal – somehow share three things we can do to raise more money, make our direct mail better, improve our board meetings (yes, I’m serious), get your annual report read, get more gifts online, have more RT’s, host a better event and so on.
I’ll be asking my expert friends around the world to contribute on these topics but – we are all experts. We all know things that other people don’t, so today – I ask you – share with us all THREE, real, actionable things we can do to make something better.
Let me kick start this new series with:
“Three things you can do to love your donors more”
1. Once a week, call 10 new donors who have given to you on or offline, just to say thanks. DO NOT write a script, DO NOT ask for more money, DO NOT yak on and on about your job… ‘Your gift was timely, this is what we will do with it and thank you so, so much for your support…’
2. Create a DONOR LOVE FUND/BUDGET. Next time you are getting ready for your next board budget meeting, steal from Peter to pay Paul, take a bit off your budget for consultants ;), or spend a little less on your glossy newsletter that no one reads by doing it two colour and printing it digitally and create a “DONOR LOVE” fund. A DONOR LOVE fund is a discretionary fund where the object is to do something extra-ordinary for your donors… create a special social in a near by green space for your local donors, try creating a personalized donor video to people who have given to you for 5 years or more, hand deliver some flowers to those special people on your file or comp some tickets to your next amazing gala to someone who you think would love to come… get creative!
3. Hand write on everything… At the top of the monthly upgrade pack letter, “Thank you John for giving this a read and for being such an important part of the work we do – we couldn’t do it without you…” Inside a thank you card – a short personal and heartfelt message of appreciation works wonders… writing the names and addresses on a closed face envelope for the top 10% (or randomly) of your donors… The more the better…
And there you have it!
Please send me your personal list of three things we can be doing better – right NOW and I will share in the weeks to come!