I would say -oh -like 95% of charities (or at least the offices I have been to) have posters from their events, awards they have won, pictures of this and that. But, I’m curious…
What do you have on your wall?
I saw this tweet last week:
@ActionAidUK: This inspirational piece of art in our office has gone mini-viral on Twitter today! Here’s a link if you missed it http://twitpic.com/3pwfon
This is likely one of the most brilliant things I have seen.
Maybe I’m wrong in assuming different. Maybe in your office, you have row after row of “Donor of the week” headshots (and please tell me if you do). But I’m going out on a limb here and say none of you have anything like this.
This “wall” is the sort of thinking and gushing love for a donor that gives me goosebumps.
I emailed Louise Odquier, Digital Content Producer at ActionAid UK for some more information and she and Richard Turner, Director of Fundraising forwarded me their thoughts.
Where did the idea for the donor mindmap come from?
We did some posters of UK supporters for our overseas offices a few years ago and they proved very popular.
We wanted something that would help remind staff in the UK office every day. Most importantly we wanted to get over the fact that supporters do many things and so shouldn’t be labeled as a “donor” or a ” campaigner” or a “volunteer”.
It’s part of series of ideas – we have also renamed some of our meeting rooms after our supporters.
How was it created (not technically – but where did the info come from)?
The information came from Sarah herself and speaking to her about her story. We then collected photos and memories we could use to illustrate it.
Why did you decide to do this and take over a whole wall in the office?
We soon realised that a person’s world is more than it first may seem and we wanted to represent this, including all the ways they get involved in other charities!
This idea isn’t for everyone (even though it should be) but imagine how different our sector would be if every single charity and nfp had a wall – like this one in their offices – where you had to walk by it every time you moved around the office? would you ever forget who we are talking to every day? Would you change the way you view your donors? As a number, a walking wallet? Would you love them and understand them even more? Would the hard work you do every day mean more?
Here are a few more looks – thanks to http://www.actionaid.org.uk for sharing this very important work.
EDIT: via @kimberleycanada comes this comment and video from ActionAid as well – I couldnt agree with Kimberley more…
“For my charity friends. Are you paying attention to what Action Aid UK is doing? It is fabulously donor centred and inspiring for all of us. Congratulations to all of you who may have contributed to this fresh way of thinking about donor relationships.”