Happy New Year, dear readers.
Our New Year’s gift to you is to not write our blog about the one thing you should do as a fundraiser in 2011. In Agents style, we are writing a blog about the one thing you should do for your donors in 2011.
And that’s think about your thank you.
I challenge you to dig out all your thank you letters – online, offline, everywhere, and really look at them with fresh eyes.
Did you just throw up in your mouth? Sorry. If that’s too much work, let’s do what fundraisers do. Focus on one. Pick one thank you letter.
Here is the Agents perfect thank you letter checklist:
- It is personalized. “Dear Jen,” and not “Dear Friend of ABC Charity”
- It has more “you” than “we”. Seriously. Count them.
- It speaks to what the gift was for. “We are grateful for your donation to our XYZ project.”
- It promises something. “You’ll hear from us with an update on this initiative in March.”
- It invites personal contact. “You are always welcome to connect with our fundraising director, Jane Doe, at 519-498-7725.”
- There is an honest and heart-felt thank you. “We needed you and you were there. Thank you for your generosity and your confidence in our work.”
- It signs off with something memorable. “Yours for a world without poverty,”.
- It is hand-signed.
Think it’s too long? Our favourite is only 73 words and has all this. We can show it to you if you ask.
Now, some of these you need to discuss strategically. Does it make sense for your Board Chair to hand sign thousands and thousands of event letters? No, but it does make sense to have a discussion about which letters should be signed.
We invite our readers to send in your thank you letter for an Agents mission. We’ll look at it, discuss it and give you feedback. Want to take us up on that? Post a comment and we’ll get in touch.
Now. Here’s our thank you.
Our readers rock! You rock! You inspire us. You challenge us. Thank you for stopping by and injecting us with your energy and passion for our sector. As always, we’d love if you give us your ideas for future blogs.
Over and Out,