Here we go.
Nothing like waking up and over your morning coffee, tucking into a blog post that instantly makes your blood boil.
In case you doing want to read The Agitator article, let me nutshell it for you. Wikipedia is in the midst of conducting its annual fundraising campaign – which has been collaboratively put together by 900 volunteers…
No -that’s not a typo. 900.
Philippe Beaudette, the Wikimedia Foundation staff member overseeing the campaign says:
“Group collaboration is the future of fund raising. Organizations are going to have to work harder for donor dollars, and the ones that will be successful will be the ones that do not involve professional fund raisers. Professional fund raisers are sometimes limited by history and afraid to think outside the box. It is going to take new creative ideas, and the best way to get that is to have a huge number of people thinking.”
Here’s a link to the whole article: here.
So what has my undies tied so tightly in a knot this morning?
At the risk of a gross generalization (who me?): “professional fundraisers” have gotten lazy. They’ve been lazy. A few of my lasts posts have been about stupid direct mail and a lack of innovation – I’m attacking both sides of the coin here.
I think what settles me down a little is knowing that every day we try.
Jen and I have had a lot, and I mean a lot of discussions around this.
The best “professional fundraisers” know when to rely on history and tried and true methods that work, they know when they need to do something unique and innovative – maybe not the the sector but to the cause and its audience, they know that working with other good people can result in work that is fulfilling and effective.
But I digress.
Anything, in my mind, designed by 900 people is going to be a disaster and smells of a publicity stunt to me. But as always, who cares what I think – how does their annual campaign do? We will all sit back and wait to hear from Philippe.
In the meanwhile, let’s not be lazy. Let’s not be trapped by our organizational box or history. And I swear to you, if you always remember there is a living being on the other end of that envelope, or clicking on your email, or watching your video, and you do EVERYTHING in your power to connect to them, no one will ever accuse you of being lazy or lacking innovation.