A reminder about the beautiful simplicity of fundraising. It is so easy to get turned inside out and upside down thinking about integrated campaigning, multi-channel fundraising, over-thinking our approach and completely rush past one stunningly obvious thing: asking for one thing. Huntington’s established a monthly giving program a number of years ago, and they had [...]
CAMH Gifts of Light
We were invited to come and have a chat with the team from CAMH about direct mail. They asked us to do an audit of their beloved Gifts of Light symbolic gift program, including our observations and recommendations on keeping things fresh as the program was entering its 3rd year. After our comprehensive audit, they [...]
Ruby
Who says direct mail is all the same? Agents believe that special mailings should be just that – special. Innovative. Memorable. Ontario Nature is taking a leadership role in putting forward a lawsuit against developers of a building in Toronto notorious for bird strikes. Who better to write the letter than “Ruby” the hummingbird? This [...]
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John Lepp: Thanks for the additional \"Want to...\" lines fol...
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Jeff Groenewald: Want to hear about results AND about you their fri...
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Chris Wignall: Beauty! I\'d add: Have many things they care about...
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Rick J Blount: Lovely. I\'d Only add: Want to make things bette...
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Beth Ann Locke: Such vital precepts. Thanks for distilling!...
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