Ontario Nature protects wild species and wild spaces through conservation, education and public engagement. They challenged us to create a direct mail piece that drove users to a microsite so users could take action online.

So we created an interactive microsite that connected with viewers, allowing them to learn about the need and inspired them to support by purchasing a virtual share of Malcom Bluff Shores and displaying their message of support so others can see. The site resulted in acres of portions purchased to support the cause.

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